Consumer and shopper needs are evolving at a breakneck speed to suit their new values, attitudes and lifestyles. Values are changing, topics like sustainability are moving to the forefront, sentiment/mood is volatile, and the focus on themes like health are becoming more important. All these things impact what consumers and shoppers buy, which brands they choose, and what they expect to see on the shelves or online. And the impact of each trend differs from market to market.
Are you staying ahead of the trends? Identifying the emerging ones in your target segments? And adjusting your strategy accordingly?
Leaders across all industries can develop strategies based on the latest trends by understanding important aspects of people’s lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more with GfK’s Consumer Trends solutions.