Consumer trends, reports, data, insights & analyses

Do you know the latest and emerging trends?

Consumer and shopper needs are evolving at a breakneck speed to suit their new values, attitudes and lifestyles. Values are changing, topics like sustainability are moving to the forefront, sentiment/mood is volatile, and the focus on themes like health are becoming more important. All these things impact what consumers and shoppers buy, which brands they choose, and what they expect to see on the shelves or online. And the impact of each trend differs from market to market.

Are you staying ahead of the trends? Identifying the emerging ones in your target market and segments? And adjusting your strategy accordingly?

Leaders across all industries can develop strategies based on the latest trends by understanding important aspects of people’s lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more with GfK’s Consumer Trends solutions.

51%

of people are worried about groceries and daily necessities as prices increase and will change behavior accordingly (GfK Behavior Change survey, April ’21)

78%

of people make purchases on their phone (GfK Consumer Life 2020)

91%

91% of eco-dismissers buy carbonated soft drinks, and they spend 147€ per year (GfK Consumer Panel, Germany, MAT ’21)

Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.

Vera Kockler

Marketing Manager, trinamiX GmbH

Build tomorrow’s strategies based on trends in your market

Develop data-driven strategies based on trends in your market or target group based on the most comprehensive and longest-standing consumer trend study in the world, GfK Consumer Life. Or get detailed FMCG insights from GfK’s Consumer Panel and Why2Buy, which match claimed shopper attitudes with real behavior and harmonize unique survey statements across 17 countries. Our services can be tailored to your specific needs, from ready to-use consumer profiles to data feeds to out-of the-box consulting and workshops.

With GfK’s Consumer Trends solutions, you can develop the right marketing, brand, product, shopper, and go-to-market strategies to reach the right consumers and shoppers to drive sales volume, brand premium, or both.

Identify and get to know your target group and their evolving needs, concerns, and expectations
Understand drivers and motivations that influence their purchase decisions
Know how personal values and lifestyles evolve so that you can adjust positioning, messaging, and product development accordingly
See which channels and retailers matter and be the first to understand emerging retailer trends/developments
Understand the interaction from in home and out of home buying behavior
Get inside the decision-making process of consumers and shoppers
Enter new markets with ease

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GfK Consumer Life

GfK Consumer Life is the longest-running and most comprehensive study of changing values and lifestyles around the world, provide a rich understanding of key markets and categories – both today and tomorrow

Insights into every facet of consumer life

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GfK Boutique Research

Make strategic and timely investments by turning big data into smart data

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Consumer trends is part of our consumer and shopper intelligence solutions

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Develop strategies based on the latest and upcoming consumer trends

Do you know the latest and emerging trends?

51%

78%

91%