Do you know the latest and emerging trends?
Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.Vera KocklerMarketing Manager, trinamiX GmbH
Build tomorrow’s strategies based on trends in your market
With GfK’s Consumer Trends solutions, you can develop the right marketing, brand, product, shopper, and go-to-market strategies to reach the right consumers and shoppers to drive sales volume, brand premium, or both.
- Identify and get to know your target group and their evolving needs, concerns, and expectations
- Understand drivers and motivations that influence their purchase decisions
- Know how personal values and lifestyles evolve so that you can adjust positioning, messaging, and product development accordingly
- See which channels and retailers matter and be the first to understand emerging retailer trends/developments
- Understand the interaction from in home and out of home buying behavior
- Get inside the decision-making process of consumers and shoppers
- Enter new markets with ease