All age groups are not the same. Life experiences, milestones, global circumstances, technological developments, and more impact how each generation views the world and interacts with it. The oldest members of Gen Z turned 22 this year. They have always lived in a digital world and know how to make use of their unlimited access to information at their fingertips. Contrast that with Gen X, whose youngest members are 40. They are in their prime years in the workforce, as parents, and as consumers with purchasing power. Or Boomers who are less tech savvy, but still a force to be reckoned with, spending a lot of money in many different sectors.
Generational differences are real, and increasingly global in nature. And if you know what makes your target group unique, you can create products that speak to them. You can build messaging that resonates. And you can develop strategies that sell. Each of our Generation Reports takes a deep look into a select generation - Millennials, Gen Z, Gen X, and Baby Boomers.
