All age groups are not the same. Life experiences, milestones, global circumstances, technological developments, and more impact how each generation views the world and interacts with it. The oldest members of Gen Z turned 22 this year. They have always lived in a digital world and know how to make use of their unlimited access to information at their fingertips. Contrast that with Gen X, whose youngest members are 40. They are in their prime years in the workforce, as parents, and as consumers with purchasing power. Or Boomers who are less tech savvy, but still a force to be reckoned with, spending a lot of money in many different sectors.
Generational differences are real, and increasingly global in nature. And if you know what makes your target group unique, you can create products that speak to them. You can build messaging that resonates. And you can develop strategies that sell. Each of our Generation Reports takes a deep look into a select generation - Millennials, Gen Z, Gen X, and Baby Boomers.
When you get to know what matters most to your target age group - what's happening in their lives, what concerns them, which products they spend money on, and more, you can align your product, messaging, and sales strategies to best reach them. Our reports help you to:
Know what is going on in their lives, their family's lives, and in their professional lives to understand their current frame of mind and major concerns.
Hard work or leisure? Social status or spirituality? See what matters most to develop marketing messages that connect with them on a deeper level.
Know which devices they own and how technology is incorporated in their day-to-day lives so that you can interact on the channels and devices they use.
Understand consumption choices as it relates to lifestyle demands, lifestage needs, and expectations from brands.
By understanding what makes your target group unique, you can better address their key concerns and values. Consider the following:
Our Global Generation reports are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. The Generation Reports offer a deep dive into a specific generation so that you can get to know how your target age group thinks and acts.
Our Generation Reports are available as part of the standard package to annual Consumer Life subscribers.