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Know how external forces drive consumer behavior

There's a lot going on in the world right now. It all comes together to impact the lives of people, changing their behavior over time. Have you identified these trends? Do you know how big these trends are? How long they will last? Which consumers it affects most? And how each trend impacts your product or services?

Imagine having a toolkit of trend narratives, consumer expressions, keywords, data-driven insights, and market manifestations to help you fuel strategic thinking for future market planning. Our TrendKey report guides you through social, technological, economic, ecological, and political shifts that are beyond the control of individuals, but are the root causes of consumer change. We'll help you identify the biggest trends and help you understand what you should be doing about them.

Insights to plan for a better future

Our TrendKey reports enable you to identify trends and plan what you can do about them so that your business can grow, even in times of uncertainty. We enable sales, marketing, product, and insights leaders to:

Know how external forces impact people

See how global changes influence consumer attitudes and behavior so that you can understand how these forces are likely to impact your products, services, or category.

Identify, quantify, and prioritize trends

Understand which trends are likely to impact your business right, who the trends impact, and how long they are likely to stick around so that you can adjust course.

Know how trends evolve and how subtrends form

Go deeper into each trend to see key themes and subtrends that are emerging with narratives, marketing buzz words, and product examples.

Find opportunities and adjust strategies to trends

Quickly adapt your strategies to take advantage of the trends or create new opportunities to meet changing consumer needs.

Understand how consumer trends impact people’s behaviors

Your successful business plans of the past might not work in the future. Consider the following:

Experiences matter: People are shifting what they care about with 49% of consumers saying that experiences are more important than possessions. How can you deliver amazing experiences?
Simplifying life: Consumers are on the lookout for ways to make life easier, with 53% saying that they are always looking for ways to simplify their lives. How is your brand helping?
Sense of wellbeing: 50% of consumers now actively seek out products that help them live a healthy lifestyle, a trend that has grown recently.

Insights from the most comprehensive consumer trend study in the world

Our TrendKey reports are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. The reports don't just help you recognize trends. They help you understand the impact of each trend on your target consumers and how those trends will impact your business.

Our TrendKey reports are available as part of the standard package to annual Consumer Life subscribers.