Geography, politics, and societal norms all have a major impact on our lives. They impact how we interact, what we think about, and our shopping behaviors. For example, in China, harnessing the latest technology is imperative. In Europe, people are less enthusiastic about technology. In Latin America, people's top concerns are around crime and lawlessness, whereas in other regions, consumers are more worried about the environment.
So what really matters to your target customers? And how does it impact your business, particularly if you want to expand into new territories? Our Global Places reports immerse you in the daily lifes of consumers in regions like China, Europe, Latin America, and India. You'll get to know what unites each region and which local nuances within the regions to look out for. You'll understand consumers' aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more. Use these insights to produce and market the right products for the right people in the regions you want to reach.