Geography, politics, and societal norms all have a major impact on our lives. They impact how we interact, what we think about, and our shopping behaviors. For example, in China, harnessing the latest technology is imperative. In Europe, people are less enthusiastic about technology. In Latin America, people's top concerns are around crime and lawlessness, whereas in other regions, consumers are more worried about the environment.
So what really matters to your target customers? And how does it impact your business, particularly if you want to expand into new territories? Our Global Places reports immerse you in the daily lifes of consumers in regions like China, Europe, Latin America, and India. You'll get to know what unites each region and which local nuances within the regions to look out for. You'll understand consumers' aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more. Use these insights to produce and market the right products for the right people in the regions you want to reach.
Localizing your approach ensures that you come across more in tune with the wants and needs of consumers in a particular area. By understanding consumers in your target regions, you can develop successful go-to-market strategies for new regions or adjust course in your current territories based on changing consumer needs.
Get in their frame of mind to plan when and how to best expand in each region. Understand their confidence moving into the future - are they optimistic? Do they feel financially secure? Are they better or worse off than a year ago?
Get to know how people in a region live their lives to address their immediate needs. What do they value in life? What do they do in their free time? How do they spend their money? What do they worry most about?
Understand how and where consumers buy to adjust your marketing messaging and shopping channels accordingly. Do friends influence decisions? Do they care about how and where products are made?
Get the details about how people in your target region purchase brands, as well as an overview of what they’re buying today, and what they may expect from you next.
By knowing what makes people in each region unique, you can effectively market and sell to them. Consider this:
Our Global Places reports are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. The Global Places Reports offer a deep dive into a specific regions so that you have the insights you need to best reach your target customers - no matter where they are located across the globe.
Our Global Places Reports are available for China, Latin America, Europe and India as part of the standard package to annual Consumer Life subscribers.