Where we live has a major impact on how we see the world. It impacts our values, attitudes, concerns, shopping patterns, lifestyles, and more. For instance, did you know that the environment is a top concern for consumers in the UK, Germany, and France, whereas in South Korea, consumers are most concerned about an economic recession, in Brazil, crime is the biggest concern, and Americans are most concerned about healthcare.
Do you know what matters most to your target customers? Do you know how these concerns impact their purchasing decisions? Our Market Briefs get you up to speed on consumers in new countries in a matter of minutes so that you can quickly adjust and localize your product, marketing, and sales strategies. You’ll be completely immersed in all facets of their lives. You’ll know their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more.
One global approach doesn't always work. By understanding consumers in each of your target markets, you can identify opportunities in new markets and adjust plans to fit with your current market(s)' changing demands.
Get to know how consumers view the world. Do they value individuality? Tradition? Leisure? Know how these values change across demographics and how they impact the way consumers live their lives.
Put yourself in the mindset of consumers in your target market. Know what keeps them up at night. Is it the environment? Their health? By knowing their concerns, you can address them or develop solutions to them.
Understand how and where consumers buy to adjust your marketing messaging and shopping channels accordingly. Do friends influence decisions? Do they care about how and where products are made? If your brand supports a good cause?
Get the full details about how your target group in your target market views and consumes health, finance, mobility, technology, media, and much, much more for a true 360-degree picture of their lives.
Only by truly knowing what makes your customers tick can you deliver what they want. And, if you assume that the same messaging that works in one market will resonate everywhere, you risk losing out, or worse, sounding tone deaf. Consider this:
Our Market Briefs are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. Using these insights, we've created three Market Briefs for each country:
Each report delivers a range of insight into the local consumer against a global benchmark. In combination, they provide a 360-degree view of the consumer that marketers need to innovate and market effectively.