Where we live has a major impact on how we see the world. It impacts our values, attitudes, concerns, shopping patterns, lifestyles, and more. For instance, did you know that the environment is a top concern for consumers in the UK, Germany, and France, whereas in South Korea, consumers are most concerned about an economic recession, in Brazil, crime is the biggest concern, and Americans are most concerned about healthcare.
Do you know what matters most to your target customers? Do you know how these concerns impact their purchasing decisions? Our Market Briefs get you up to speed on consumers in new countries in a matter of minutes so that you can quickly adjust and localize your product, marketing, and sales strategies. You’ll be completely immersed in all facets of their lives. You’ll know their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more.