Insights into every facet of people’s activities, desires, and needs
GfK Consumer Life is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing market leaders with detailed information about all aspects of people’s lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors and much more.
Putting the consumer at the center of your business strategies
GfK Consumer Life enables marketing, innovation, and strategy leaders to create successful, fact-based plans for the future, so you can connect with your customers today, and tomorrow.
Envision the future and anticipate trends
Know how your consumers are similar...and different
Understand how personal values and lifestyles evolve
Grow and innovate in new products and markets
Craft messages that resonate with your target group
Identify future outlooks for longer term planning
The predictive power of trends
25 years of global trend tracking and insights from GfK Consumer Life have foreshadowed mainstream-consumer movements. Here are a few of the trends we forecasted, and a look ahead at what we’re watching for the future.
Insights tailored towards your needs
Consumer Life is available in a variety of formats to ensure you have the intelligence you need, when you need it, saving you time, money and hassle. From syndicated reports to answer key questions by category, market, trend or demographic, to 24/7 online data access for you to analyze on your own to consulting services tailored to your custom questions, and more. Our unrivalled breadth and depth of coverage ensures that we can answer your burning questions quickly and cost-effectively. And our quantitative rigor ensures you –and your key stakeholders- that you are making decisions based on solid and reliable information.
Ready to use reports about specific topics, segments, markets, or trends
Syndicated reports like our Market Briefs, Generational Reports, TrendKey, and need-to-know reports on topics like brand trust, global lifestyles, retail, technology, wellbeing, and more answer your most pressing business questions immediately.
Customized reports for your specific questions
Get reports tailored to your needs, specifications, and formats. Our experienced team of consultants will work with you to create a custom solution leveraging any number of GfK proprietary data sources as well as your own. Our solutions can be as client-involved or as turnkey as required, from development to delivery.
Get 24/7 access to trended consumer data for one country or for the entire globe
Ongoing flow of insights to keep you in the know
Custom insights and support from our experts
How clients use GfK Consumer Life
Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.Vera KocklerMarketing Manager at trinamiX GmbH
Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.Alka BaijalSr. Manager, Nissan North America