What's the key to building strategies and messaging with the best possible return on investment? You need to identify your target segment. Not just their age or location. You need to really understand what motivates them. Who are they? What do they do? What do they value in life? How tech savvy are they? How do their attitudes and lifestyles impact their purchasing decisions?
When you truly get to know the people you want to reach, creating the right products, crafting marketing communication, and selling your products becomes less complex. Our GfK Roper Consumer Styles are a multi-dimensional lifestyle segmentation of consumers with worldwide usability. It maps out eight distinct segments of people based on their fundamental values, attitudes, and tech affinity. Developed using extensive R&D and validated by a number of international research programs, GfK Roper Consumer Styles is the most reliable tool to understand your consumers and find the best ways to reach them.