With the COVID-19 crisis, an unstable economy, social movements and protests, and political and environmental uncertainty, 2020 has had a profound impact on people's lives, their beliefs, their actions and shopping behavior, and their future outlook.
Are you clued in to how your consumers are coping with the events of 2020? Understanding the current mood of your target customers can help you identify potential opportunities as well as develop new strategies and messaging to address current concerns. Our Mood of The World report helps you gauge their personal concerns, their attitudes towards current buying conditions, the things they are buying, and their confidence about the future. Get a global overview or compare across markets.
Adjust your plans based on the current environment. Our Mood of the World reports help you develop data-driven strategies to adapt to changes in consumers' attitudes and behaviors. We enable sales, marketing, product, and insights leaders to:
See the biggest concerns that consumers face and understand how those concerns changed by market as the COVID-19 crisis hit closer and closer to home.
Understand how consumers feel about their current personal economic situation and how they expect that situation to change in the coming months.
Know whether consumers feel comfortable spending or if they plan to wait before making any big purchases, given their current economic situation.
Get the full picture of the mood of your consumers and see how they are finding joy in these challenging times with qualitative data - quotes, pictures and snippets directly from them.
Understanding consumer attitudes will allow you to adjust your strategies accordingly. Consider the following:
Our Mood of the World reports are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. This report delivers a range of insight into consumers' personal concerns, attitudes toward current buying conditions, and confidence about the future. It will help you understand their current mindsets and the best ways to market to them.
Our Mood of the World report is available as part of the standard package to annual Consumer Life subscribers.