While economic uncertainty and restrictions caused by COVID-19 pose short-term challenges for smart home products, the pandemic is also poised to boost their long-term appeal by cementing the role of home as the connected center of life. People have taken this time to upgrade their homes with voice or energy-saving technology. Many have invested in setting up a connected home office. And technology has been a crucial tool for entertainment, staying in touch with friends and family, and even for exercise!
Can you seize this unique moment to advance your smart home plans and opportunities? Do you know which connected devices your target consumers are currently using? Which products are faltering? What are the major smart home trends still to come? Our Smart Home reports provide deep dives into consumer mindsets, attitudes, behaviors and usage for major facets of smart home technologies and appliances, including smart speakers/digital assistants, smart lighting, security, and thermostats, smart home health products, smart appliances. With these essential guides in hand, brands can identify innovation and marketing opportunity spaces within the smart home ecosphere.