While economic uncertainty and restrictions caused by COVID-19 pose short-term challenges for smart home products, the pandemic is also poised to boost their long-term appeal by cementing the role of home as the connected center of life. People have taken this time to upgrade their homes with voice or energy-saving technology. Many have invested in setting up a connected home office. And technology has been a crucial tool for entertainment, staying in touch with friends and family, and even for exercise!
Can you seize this unique moment to advance your smart home plans and opportunities? Do you know which connected devices your target consumers are currently using? Which products are faltering? What are the major smart home trends still to come? Our Smart Home reports provide deep dives into consumer mindsets, attitudes, behaviors and usage for major facets of smart home technologies and appliances, including smart speakers/digital assistants, smart lighting, security, and thermostats, smart home health products, smart appliances. With these essential guides in hand, brands can identify innovation and marketing opportunity spaces within the smart home ecosphere.
Our Smart Homes reports capture both the breadth of consumer attitudes, needs, and expectations, as well as the details of people’s interactions with a variety of smart device including smart speakers/digital assistants, smart lighting, security, and thermostats, smart home health products, smart appliances. We enable sales, marketing, product, and insights leaders to:
See which devices are emerging, which are on the rise, and which have become mainstream so that you know what is coming next.
Find gaps in consumers' experiences with smart devices to identify emerging needs and opportunities.
Adjust your supply based on anticipated demand and plan features and messaging according to consumer behavior.
Understand the current barriers in your smart category to open your product up to the mainstream.
Understanding consumer adoption and concerns around smart home tech will allow you to adjust your strategies to meet their needs . Consider the following:
Our Smart Home report is part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. The report places technology in the context of life today and the evolution of consumers’ concerns and activities –the growing demands of their lives, the unique experiences of key generations, and the immense options for entertainment and learning at their fingertips.
GfK’s Smart Home report is available as part of the standard package to annual Consumer Life subscribers.