Personal values are the guiding principles in people's lives. They influence the way people live - their beliefs, their attitudes, their choices, and their behaviors. Do you know the personal values of the consumers that you want to target? And do you know what those values mean for your brand?
Imagine understanding people's deepest beliefs; truly getting to know what they hold closest to their hearts. You could develop products and features that meet their needs at a deeper level. You could position your brand in a way that resonates and builds a stronger connection, driving loyalty on a whole new level. You could differentiate your company from the competition. Our Value Factbook measures 57 personal values designed to encompass the human experience. It divides consumers into five segments to provide a useful way to understand and target groups of consumers.
Our Value Factbook helps you understand consumers' core beliefs so that you can adjust your strategies to show how you match their values. We enable sales, marketing, product, and insights leaders to:
Know what people care about most so that you can create products and messaging that resonate with their core values.
See how global trends impact their core values so that you can adjust and identify potential new opportunities over time.
Get a clear view of values across 25 countries to understand what values are similar and which are different across markets.
By understanding what matters most to people, you can rethink your products, messaging, and brand positioning so that they better resonate with your target group.
By understanding what guides people in their lives, you can build a relationship with your target customers. Consider the following:
Our Value Factbook is part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. The Value Factbook measures 57 core values across five segments of consumers to help you understand what matters most to consumers and how those values are changing over time. These insights help you better connect with them in a meaningful way, which drives stronger brand loyalty.
Our Value Factbook reports are available as part of the standard package to annual Consumer Life subscribers.