Know how to address the environmental concerns of shoppers

The environment is a growing concern for consumers around the globe. People are now making green(er) decisions about their own actions and the products they purchase. These concerns also impact how they feel about your brand. Did you know that 60% of Europeans proactively try to purchase brands that focus on sustainability? And that 64% of Americans say it is important for companies to be environmentally responsible?

Are you doing your part to make your products more sustainable? And are you letting your target consumers know about those actions? If not, you may be losing out on big business. Our Green Gauge® Report helps you understand broad trends in sustainability, including consumer attitudes about recycling, the individual actions they take to be more green, what actions they expect from businesses and from their governments, and how all of this influences their actual purchases. 

Create a plan around sustainability if you want to grow your business

Concerns about the environment are at an all-time high, and these concerns aren't likely to disappear anytime soon. Companies that embrace sustainability concerns will win. Those that don't will be left behind. Our Green Gauge® Report gives sales, marketing, product, and strategy leaders insights to plan for long-term success: 

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Understand their current mindset 

Get to know how consumers perceive environmental issues and how much emphasis they place on it compared to other personal needs. Understand how they feel about green products, particularly as it relates to cost, efficacy, etc.

Brand Insights

Know what influences their actions

Understand what people are currently doing to help the environment – from recycling, to energy conservation, to volunteering. Know how this impacts the way they research, select, and purchase brands.

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Identify opportunities for growth

Pinpoint your next actions to meet the current expectations and demands of your customers, and develop new strategies from naturals, to retail innovation, to alternative energy and more.

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Find the right target group for your brand

Leverage our proprietary Green Gauge® consumer segmentation to identify your ideal sustainability target, how they think, and how to best to connect with them in 25 markets across the globe.

Your approach to sustainability impacts your bottom line

As the environment becomes more mainstream, consumers are more and more likely to take action. Understanding their concerns and segmenting the right target groups are crucial. Consider this: 

  • Environmental concerns: Climate change/global warming has risen sharply as a major concern for people. Are you addressing their concerns?
  • Your sales: 44% of Millennials in the US say they take the environment into consideration in their purchase decisions all or most of the time. Are you missing out on this target group?
  • Your segments: Green attitudes are changing. Glamour Greens, for example, now make up 39% of the population in the US and actively show off their green actions. Are you giving them a sustainable product they can be proud of? 
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Green Gauge Insight

Insights from the most comprehensive consumer trend study in the world

Our Green Gauge® reports are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries. Using these insights, we've created Green Gauge® reports that are available on a global or market-level basis. 

Each report delivers a range of insights into consumers' attitudes and actions around the environment, providing you with insights to develop your approach to the environment as well as how to best market your actions to appeal to the growing share of green consumers.