Today’s markets are competitive and dynamic. With constant disruption to the norm, your own data is vital in evaluating and managing your performance—but it’s just one part of the picture. Only a 360-degree view can answer the key business questions that will enable you to succeed, such as:


  • What is my market position?
  • Am I selling the right brands for my target consumer?
  • Is my pricing optimized in the categories and channels I sell through?
  • Is my product assortment positioned to deliver the greatest return?
  • Will future demand for my products grow or decline?

Become a member of our Data Partnership Program today

If you want to measure the health of your business and take evidence-based decisions, then it’s time to act. With a history dating back to 1934, GfK’s Data Partnership Program is the trusted source for comprehensive, unbiased market-level analysis and consumer insight. Additionally, you can be sure that regardless of your business type, size and geographical reach, your data will always be anonymized and protected by the most rigorous standards.

Your competitors are almost certainly benefiting from GfK’s Data Partnership Program.
Isn’t it time you were too?

Receive access to market data from some of the world’s biggest sales panels

Trust their data to GfK
million+ SKU´s
Trillion sales

What our partners say

Industry leading retailers trust in GfK’s data solutions to drive revenue and improve the customer shopping experience.


In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.

Director of Italy and Spain Consumables

The Consumer Insights Engine has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Dixons have now been using this tool for the past year and the insights from the tool have been appreciated across the organisation including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams - with GFK on hand to provide training support where it was needed.

Amit Shah,
Head of Commercial Analytics, GB

The markets for Consumer Electronics and Home Appliances are constantly changing. New technical innovations permanently bring new challenges to medium and long-term planning. In areas where the Electrical Retailers are confronted with numerous changes in consumer behaviour, EURONICS Head Office helps its members to be able to act in a market and target-group oriented manner at all times.

The GfK Retail Panel data & the recommendations based on them not only ensure more transparency, they also form one of the most important foundations for us in long-term, strategic planning. Regardless of whether it is a question of decisions in the area of product range, purchasing or marketing or also the qualification measures for our member companies: the GfK Partner Programme always helps us at Euronics to make the right decisions faster and more efficiently.

Benedict Kober,
CEO Euronics Germany - Euronics Deutschland eG

Having joined GfK’s partnership Program, we at PMM group, are able to measure our performance in a market context, make informed strategic solutions and support our business expansion in many aspects, as well as, in our recently established marketplace “public.gr”.

With GfK as a partner for consultancy, we have created a win-win atmosphere, focusing to innovation and “best class” attitude. Using GfK’s advanced solutions and tools, we can take fast decisions in a rapidly and constantly changing market environment.“

John Simos,
Chief Commercial Officer, GR

In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.

Stefano Polla,
Commercial Director, Italy

The study conducted by GFK, in order to help us understand better the global market of sport goods in Romania included different approaches from the studies we have done in the past and was well adapted to the customer journey and buying habits of the sporting goods customers.

The insights, data and conclusions of the study have strongly helped us discover important topics to improve and provided a clear  "validation" of the strategies we wanted to put in place in order to be able to better satisfy our customers. "

Cezar Nicolaescu,
Marketing Director, Romania

We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.

During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what’. This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth

Henrik Gade Andersen,
Purchase Manager Kvik Lead Buyer Ballingslöv International
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The market is moving more rapidly than ever. Making a decision with evidence based data is indispensable.

GfK is a reliable partner to support us on this journey. Working with the advanced data solutions provided by GfK enables us to follow up on performances and adapt quickly. The expert level of consultancy brings additional insights to the data and makes the number speak.
Simon De Wasseige,
Head of Solution, Belgium

We had a complex and ambitious goal to better understand who our customers are on the one hand and to analyze the reasons for their buying behavior on the other.

The Bureau Vallée GFK Customer Study allowed us to respond and see more clearly in a very changing market environment.

Caroline DUPOIZAT,
Director Client Marketing | CRM & Digital Communication | Retail & FMCG, France

We are very glad to work with GfK. The company, not only provides us with all the necessary information concerning the current market shape but it also shares its professional opinion about strategic measures that are needed to be implemented. The GfK staff possess high-class knowledge and professional skills that are essential in our sphere.

It is reflected in our co-working process: companies GfK and AGA work out significant strategic decisions during these meetings. In the course of our joint-work we fulfilled 15 global projects that would have been impossible if it wasn’t for GfK data. The partnership led to a rise of our turnover and marginal income.

Kalachev Viktor,
Head of Procurement, Russia

There is no other supplier in the market capable of offering KAD solutions, especially related to Non-Food sectors. It is super important to vendors and once the vendor receives the information and uses it jointly with the retailer, it becomes indispensable for day-to-day business”

José Quezada
Business Development Manager Peru

I use GFK tools and information every day for benchmark and trend analysis, the accuracy of the given information, and the simplicity of the tools are both major aspects of this collaboration.

Being in the wholesale business, its critical that we can have the tools to read the market and that can help us to anticipate consumer trends and movements.

For other perspective, is also very relevant to understand our share in the market and the existing opportunities to grow.

Alexandre Silva,
Sales Director, Portugal

We’ve been partnering with GfK for over ten years, using reports to support a range of business decisions such as market forecasts, budget planning, brand mix and strategic planning. GfK provides us a holistic picture of our company position within the market and compared against other markets. We can understand consumer trends, and recognize the success of our marketing campaigns.
Complete data coverage, local market drill-down, and additional data splits lets us perform detailed analytics and to hypothesize different scenarios.

Yuliia Maystrenko,
Head of Commercial Controlling, UA

Case Studies


Putting intelligence at the heart of a growth and innovation strategy
How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.


Achieving targets and maximizing sales with GfK’s Market Intelligence
How Alser relies on weekly and monthly data to analyze and plan sales activities and to perfect promotions

Partnering with businesses of all shapes and sizes

It’s important that our intelligence provides a true picture of the diverse market landscapes today - and tomorrow. That’s why we welcome partners of all shapes and sizes, from global, online and offline players, to a specialist focusing on one local town, city or region, and everything in between. And we’re not just partnering with retailers, we welcome distributors, data houses, platforms, payment systems and other organizations that collects sales data.

Benefits for major retailers

Join GfK's Data Partnership Program | GfK
Context for investor relations
Our unbiased and trusted data gives weight to public statements and can support investor queries
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Enable C-Suite decision  making
Our experts bring global and local insights enabling you to make key business decisions with confidence
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Support a range of your business units
Intelligence can be leveraged by as many team members as required

Benefits for independent retailers

Join GfK's Data Partnership Program | GfK
Understand market dynamics
Understand the sector and channel you operate in; identify the top selling items
Join GfK's Data Partnership Program | GfK
Drive your business  growth
Understand pricing, drive the right deals with suppliers to ensure margin achievement
Join GfK's Data Partnership Program | GfK
Information and insights at your fingertips
Make fact-based decisions with our user-friendly reports

Data that empowers your entire organization


Frame 200

With market insights as standard, we can customize an insights package for you:

  • Global and local analysis
  • Forecast and demand planning
  • Management consultancy
  • Market entry packages
  • Unique article catalogue
  • Consumer, Marketing and Brand Intelligence

Learn more about GfK´s Data Partnership Program now

Join GfK's Data Partnership Program | GfK