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Know your consumers' attitudes and shopping behaviors better than ever before

Know who your consumers are, what they like, which brands they love, how much they spend, and where they spend it. This way, you can optimize messaging, better position your brand, and develop your go to market strategies.

gfknewron Consumer provides insights at an unprecedented scale by combining point of sale data with surveys from millions of recent buyers, as well as feedback from online consumer reviews. With these insights, you'll understand the "who" and "why" while enhancing the "what" and "where" from the gfknewron platform.

Get inside your consumers’ minds so you can win their business.

Consumer behavior is changing faster than ever before


of consumers expect businesses to know their expectations
(source: Salesforce)

$65 million

additional net income from a 10% increase in data accessibility
(source: Forrester)


more likely to acquire new customers if you're a data-driven businesses
(source: McKinsey Global Institute)

Maximize engagement with deeper customer insights

With gfknewron Consumer Audience Profiler get to know your target consumer, what they do, and where opportunities exist to find potential buyers.

  • Identify your target consumers:
    Get to know your key demographics, what makes them tick, and why.
  • Get a single view of the consumer landscape:
    With our seven shopper audiences, understand audience triggers and purchase criteria to create relevant messaging. 
  • ...and see it all in one connected view:
    Save time with all your demographics, brand and specific insights for retailers.

Adapt quickly to changing trends so you can maximize sales

Be the first to adjust plans based on consumer behavior

gfknewron consumer 02
  • Mitigate potential risks and capitalize on opportunities:
    Be the first to adjust to changes in channel and retailer splits, changes in online vs. offline purchases, and more.

  • Win new customers:
    Understand which customers you lost and how to win them in the future.

  • Drive marketing ROI, fast:
    Improve your messaging, and know who to target on which channels based on consumer needs and change your perception in the market.

Measure success and plan what’s next

Look back to look ahead. Report on successes and inform your future strategies

  • Sell on the right channels: 
    Know where to place your products to maximize sales.
  • Target the right people: 
    Get your brand in front of the right people with expert targeting.
  • Send the right message: 
    Position your brand and features to reach the right people at the right time.



  • Samsung
    We see GfK’s Consumer Insights Engine (now gfknewron Consumer) as a tool for any briefing, and for any campaign. We rely on it to plan ad hoc marketing campaigns to supplement our scheduled activities. With the insights into which consumers buy which products, what channels they use to shop, and their reasons to purchase, we have the information we need to prepare tactical campaigns fast. We can react to competitors’ campaigns and promotions to protect and defend our position. The dashboard allows us to adapt our campaigns with relevant products and messages and create new actions as needed for each one of them. Of course, these learnings feed into our longer-term planning cycles too."
    Olga Rodríguez,
    Business Intelligence – Digital transformation & MARCOM, Samsung Spain
  • Hisense-Logo-new-version
    Having access to the CIE (now gfknewron Consumer) allows us to validate our hypothesis and further enrich our GTM and product development plans. We have used these insights to better understand our target audience and importantly learn how and where to reach them whilst also further educating our customers on the Hisense propositions.By working with GfK across their Market (POS) and Consumer (CIE) Intelligence data sets we have continued to see exponential growth and are more confident than ever in our decision making and future direction."
    Arun Bhatoye,
    Head of Marketing, Hisense UK
  • Panasonic
    We have being using the tool for almost 3 months and the insights from the CIE (now gfknewron Consumer) have been useful in understanding our consumers target group, changes in their behavior throughout time and buying patterns. The insights we get from the tool enable us to make more strategic decisions related to product development, channels selection and tactical marketing campaigns. It definitely complemented the information of POS data given us a holistic view about the market."
    Luciana Procopio,
    Marketing Manager TV - Europe, Panasonic Marketing Europe GmbH
  • Neato_Robotics_logo
    gfknewron Consumer enables us to go beyond POS tracking data and to have a holistic view on the German Vacuum Cleaner market, by integrating quantitative and qualitative insights.

    The time series helps us to understand how consumer needs are trending in the long run and to engage our customers with more relevant products, content and communications.

    Thanks to the intuitive dashboard we have access to critical consumer knowledge within a few clicks, without having to conduct a lengthy ad hoc study first.

    On top of that, we really appreciate the proactive support and category expertise of GfK’s CSM team to get most value out of our subscription.
    Levent Gungor
    VP, EMEA Sales and Marketing, Neato Robotics

gfknewron Consumer is part of the gfknewron platform

All your brand, market, and consumer intelligence -  always-on and at your fingertips. 

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