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Know your consumers' attitudes and shopping behaviors better than ever before
gfknewron Consumer provides insights at an unprecedented scale by combining point of sale data with surveys from millions of recent buyers, as well as feedback from online consumer reviews. With these insights, you'll understand the "who" and "why" while enhancing the "what" and "where" from the gfknewron platform.
Get inside your consumers’ minds so you can win their business.
Consumer behavior is changing faster than ever before
(source: McKinsey Global Institute)
Maximize engagement with deeper customer insights
With gfknewron Consumer Audience Profiler get to know your target consumer, what they do, and where opportunities exist to find potential buyers.
- Identify your target consumers:
Get to know your key demographics, what makes them tick, and why.
- Get a single view of the consumer landscape:
With our seven shopper audiences, understand audience triggers and purchase criteria to create relevant messaging.
- ...and see it all in one connected view:
Save time with all your demographics, brand and specific insights for retailers.
Adapt quickly to changing trends so you can maximize sales
Be the first to adjust plans based on consumer behavior
- Mitigate potential risks and capitalize on opportunities:
Be the first to adjust to changes in channel and retailer splits, changes in online vs. offline purchases, and more.
- Win new customers:
Understand which customers you lost and how to win them in the future.
- Drive marketing ROI, fast:
Improve your messaging, and know who to target on which channels based on consumer needs and change your perception in the market.
Measure success and plan what’s next
Look back to look ahead. Report on successes and inform your future strategies
- Sell on the right channels:
Know where to place your products to maximize sales.
- Target the right people:
Get your brand in front of the right people with expert targeting.
- Send the right message:
Position your brand and features to reach the right people at the right time.
Olga Rodríguez,Business Intelligence – Digital transformation & MARCOM, Samsung Spain
Arun Bhatoye,Head of Marketing, Hisense UK
PanasonicWe have being using the tool for almost 3 months and the insights from the CIE (now gfknewron Consumer) have been useful in understanding our consumers target group, changes in their behavior throughout time and buying patterns. The insights we get from the tool enable us to make more strategic decisions related to product development, channels selection and tactical marketing campaigns. It definitely complemented the information of POS data given us a holistic view about the market."Luciana Procopio,Marketing Manager TV - Europe, Panasonic Marketing Europe GmbH
Levent GungorVP, EMEA Sales and Marketing, Neato Robotics