///CMO Outlook Insights

AI is radically reshaping marketing and business. At face value, automation allows teams to focus on tasks of strategic value, while AI-led insights enable faster, more informed decisions. Yet, questions linger: What skills are essential to use it? How will roles evolve? How do we address data bias and balance AI with human intuition? 

Explore developments over the past year: Tap into discussions with industry experts and marketing leaders from our CMO Outlook Survey and Media Measurement roundtable, and delve into the latest research by NielsenIQ. 

73% of global consumers think it’s important companies take eco-responsible actions, and the C-suite increasingly expects marketers to make decisions that influence the world positively. Yet, only 42% of CMOs list sustainability and environmental protection as key to their organization’s brand identity — an opportunity for bold brands to outpace their hesitant competitors, by bridging the perception gap and leading the way with sustainability. 

From consumer deep dives, to market analysis on the rise of EVs — explore the latest intelligence on sustainability, and how you can turn this tide to your advantage.