///CMO Outlook Insights
The latest trends, findings and actions to keep marketing leaders ahead of the pack.
Are marketers falling out of step with consumers on sustainability?
Consumers, business leaders, and shareholders expect marketers to make decisions that influence the world in positive ways. But only 42% of CMOs prioritize sustainability — are brands falling out of step?
30.11.2023
Read more
Breaking the barriers to achieve full data insights potential - Europe
A study of over 200 CMOs across Europe shows that many are being held back from achieving full data insights potential due to certain barriers.
23.11.2023
Read more
Half of Europe’s CMOs plan to improve data integration in 2024
Marketing leaders in Europe have identified three key areas for improvement in the next 12 months: data integration, media optimization, and extracting valuable data-driven insights across various channels.
13.10.2023
Read more
Mega-trends shaping T&D sales in 2024+
Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables. Start exploring now!
31.07.2023
Read more
Smart home market dynamics 2023: winning the next wave of consumers
Discover the latest trends in the smart home market for 2023. Explore demand, and how brands can drive smart home adoption and convenience.
30.11.2023
Read more
Breaking the barriers to achieve full data insights potential - Europe
A study of over 200 CMOs across Europe shows that many are being held back from achieving full data insights potential due to certain barriers.
23.11.2023
Read more
Half of Europe’s CMOs plan to improve data integration in 2024
Marketing leaders in Europe have identified three key areas for improvement in the next 12 months: data integration, media optimization, and extracting valuable data-driven insights across various channels.
13.10.2023
Read more
Evolution or REvolution — what can retailers expect in the next 3 years?
Tech and Durables retailers: Get expert insights on the 2023 market. Emerging trends and unmissable opportunities — it’s all in the free report.
14.06.2023
Read more
EU's big 4 will pay more for major purchases if sustainably produced
In France, Germany, Italy, and UK, people's focus on sustainability is on the up. Two-thirds are willing to pay more for intended big-ticket purchases if they are made in a sustainably way.
30.11.2023
Read more
Breaking the barriers to achieve full data insights potential - Europe
A study of over 200 CMOs across Europe shows that many are being held back from achieving full data insights potential due to certain barriers.
23.11.2023
Read more
Half of Europe’s CMOs plan to improve data integration in 2024
Marketing leaders in Europe have identified three key areas for improvement in the next 12 months: data integration, media optimization, and extracting valuable data-driven insights across various channels.
22.09.2023
Read more
Unbox the consumer, unbox growth
Elevate brand strategy with precise consumer segmentation. Unlock growth by understanding target audience needs and behaviors. Learn more.
08.06.2023
Read more
Behavior Change: way out of the permacrisis
Watch our webinar on demand to find out about the latest FMCG behavior change trends
Data, Decisions and Optimism: How CMOs are driving change in an evolving world
Uncover how surveyed marketing leaders report on their influence within organizations
