///CMO Outlook Insights
The latest trends, findings and actions to keep marketing leaders ahead of the pack.
Brand building — necessity or nice-to-have?
Shifts in buyer behavior, high inflation, and volatile interest rates are making consumers reconsider which brands they give their money to. Companies who invested in brand building during the 2007–2009 recession enjoyed a 4x increase in post-recovery market share. But is this enough to convince the C-Suite to invest in brand building initiatives? Get the latest insights and actionable steps to secure their buy-in on.
Human vs AI: Can ChatGPT outsmart a CMO?
GfK’s CMO, Gonzalo Garcia Villanueva, goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Can robots really take over our jobs? Watch the full video debate and find out!
Pioneering digital transformation in enterprise
80% of CMOs recognize data, analytics and insights as critical to winning and retaining customers, but only 33% are confident in their existing systems. Be a part of the 67% — lead the charge on root-and-branch Digital Transformation in your organization with expert insights and actionable recommendations.
Reap the full rewards of a sustainable business
Can brands cater to green consumers and fight the effects of inflation? While 40% of shoppers find it difficult to act sustainably while cost of living soars, those who can are trading down on products not principles. Get the insights you need to win your share of this US$800bn market.
Leveraging data to navigate inflation
Consumer behavior and markets are shifting suddenly under unprecedented inflation. For the modern marketer, speed wins — and this requires access to timely, reliable data. Counter the effects of economic turbulence with bold, actionable, and relevant strategies based on data-driven insights. Get the insights you need to secure your competitive advantage.