

Facts & Figures
Product used
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We use GfK’s data daily with our colleagues and product managers. The weekly data helps us to make key business decisions with full confidence and agility. With weekly data we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our MDA, SDA, Smartphones, Mobile Enhance and other Product Group strategies."Milan TerechshenkoChief Commercial Director, Alser
How Alser relies on weekly and monthly data to analyze and plan sales activities and perfect promotions
Mastering tactical business decision making

Moreover, by providing data in numerous formats, from online dashboards to custom reports, GfK has helped Alser improve its data analysis by increasing both the quality and quantity of the information feeding into business decision making.
The company operates in a fluid, fast-moving and highly competitive market. Kazakhstan’s Consumer Electronics market is increasingly driven by promotions, product launches and seasonal sales activities such as Cascades, Cash Back, Coupons, Women’s Day, Nauriz, Kaspi.kz Credit Promotions, Back to School, Black Friday, 11.11, Сyber Monday and New Year. At the same time as product life cycles are shortening, consumer behavior is becoming increasingly volatile and unpredictable making campaign planning more challenging than ever. This intensifies the pressure for Alser to operate as efficiently as possible week in, week out.
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Overall, weekly data gives us increased visibility to plan our MDA, SDA, Smartphones, Mobile Enhance and other Product Group strategies."Milan TerechshenkoChief Commercial Director, Alser