Moreover, by providing data in numerous formats, from online dashboards to custom reports, GfK has helped Alser improve its data analysis by increasing both the quality and quantity of the information feeding into business decision making.
The company operates in a fluid, fast-moving and highly competitive market. Kazakhstan’s Consumer Electronics market is increasingly driven by promotions, product launches and seasonal sales activities such as Cascades, Cash Back, Coupons, Women’s Day, Nauriz, Kaspi.kz Credit Promotions, Back to School, Black Friday, 11.11, Сyber Monday and New Year. At the same time as product life cycles are shortening, consumer behavior is becoming increasingly volatile and unpredictable making campaign planning more challenging than ever. This intensifies the pressure for Alser to operate as efficiently as possible week in, week out.