Erajaya’s core business is an importer, distributor, and retailer of integrated mobile telecommunication devices. The player is one of the biggest retailers of integrated mobile telecommunication devices in Indonesia, and is also widely acknowledged to be one of the most trusted companies in its sector. Its product portfolio includes mobile phones and tablets, accessories and Internet of Things devices. The company also offers value-added services, such as mobile phone protection and handset leasing.
The company’s corporate core values are innovation, strategic leadership, excellent customer service, creative agility, and technical expertise. These values are perfectly aligned to the intelligence and advice GfK provides to Erajaya and this is one of the reasons the two teams work so successfully together.