How kitchen manufacturer Kvik uses GfK’s Market Intelligence to stay ahead of the competition by tracking, analyzing and interpreting appliance sales.

Known for its stylish Danish kitchens, and with operations in the Nordics, Belgium and the Netherlands, Kvik (owned by Ballingslöv International) is growing rapidly and has its sights set on further market expansion. The company has recently entered Spain and France. This specialist, innovative kitchen manufacturer and designer uses GfK’s Market Intelligence data and the team’s expertise to track, analyze and interpret sales of integrated kitchen appliances in its markets. The management team in each country also uses the ‘Helicopter Report’ to gain an invaluable broader perspective on other countries and categories.

Kvik has access to numerous sources of sales data on the integrated white goods it sells in its kitchen designs. As well as the company’s own sales data, they also have access to their suppliers’ datasets and trends analysis. GfK’s neutrality, and the team’s expert insight has proven to be invaluable in making sense of what is really happening at a market, competitor, category, supplier and company level. Having access to this independent data also allows Kvik to assess their supplier relationships and performance.

Kvik’s team analyze the new monthly datasets to see their latest market share and performance intelligence and compare that to the competition. The team can drill down into performance by market, category and appliance type, comparing each to the wider market. There are also quarterly meetings with GfK’s experts to review the figures, discuss market performance and identify emerging trends. This is an important part of the relationship as GfK’s team understand Kvik’s business environment, challenges, and goals so the time is dedicated to understanding what the data means, and what actions should be taken.

In many modern homes, the kitchen is the heart of the home, and is used for more than cooking - dining, socializing, working, and studying. Kvik’s audience of affluent homeowners want their kitchen design to reflect their lifestyles, and often choose higher-end, premium and aspirational appliances as part of that need. Using GfK’s data to understand which kitchen appliances are selling best in which markets, and to identify growing demand for new white goods, helps the company stay ahead of the competition. Kvik has built a reputation for innovation, with a market leading twice-yearly product launch. This has become a building block of the brand’s reputation for delivering excellent customer experience.