Known for its stylish Danish kitchens, and with operations in the Nordics, Belgium and the Netherlands, Kvik (owned by Ballingslöv International) is growing rapidly and has its sights set on further market expansion. The company has recently entered Spain and France. This specialist, innovative kitchen manufacturer and designer uses GfK’s Market Intelligence data and the team’s expertise to track, analyze and interpret sales of integrated kitchen appliances in its markets. The management team in each country also uses the ‘Helicopter Report’ to gain an invaluable broader perspective on other countries and categories.
Kvik has access to numerous sources of sales data on the integrated white goods it sells in its kitchen designs. As well as the company’s own sales data, they also have access to their suppliers’ datasets and trends analysis. GfK’s neutrality, and the team’s expert insight has proven to be invaluable in making sense of what is really happening at a market, competitor, category, supplier and company level. Having access to this independent data also allows Kvik to assess their supplier relationships and performance.