Data Partnership

当今市场竞争激烈，瞬息万变。随着日常活动不断受到颠覆冲击，您自己的数据对于评估和管理绩效至关重要。但这只是事情的一方面而已。只有360度全方位视角才能解答通往成功的关键业务问题，例如：

我的市场定位是什么？
我是否向目标消费者推销了适合的品牌？
我的定价是否针对销售类别和渠道进行了优化？
我的产品组合是否能带来最大的回报？
未来对我的产品的需求会增加还是减少？

立即成为我们独家Data Partnership Programme的会员……

如果您想测量企业的健康状况，并基于证据做决策，马上行动吧。通过与我们分享您的销售数据，您将能够获得来自部分世界上最大的销售样本库的市场数据。GfK的Data Partnership Programme的历史可追溯到1934年，它拥有130,000名合作伙伴并监控1000多万个SKU和1.16万亿美元的销售额数据，是获得全面、公正的市场和消费者情报的可靠来源。几乎可以肯定地说，您的竞争对手已经在使用GfK的Data Partnership Programme了。难道您还不加入吗？

分享您的数据可带来诸多显著好处……

Deliver additional

revenue streams

Our Key Account Data programme can enable increased collaboration and revenue generation from manufactures

Context for trading statements

and investor relations

Our unbiased and trusted data currency gives weight to public statements and can support investor queries

Enabling C-Suite decision

making

Our experts bring global and local insights enabling you to make key business decisions with confidence

在董事会会议室及其他地方为您提供支持

更重要的是，加入Partnership Programme的好处是可根据您的特定业务需求进行量身定制。我们可以帮助您在董事会会议室及其他地方做出决策，发现其他收入来源，以及为交易报表或投资者关系提供背景信息。这是一种真正的共生关系。

以市场洞察见解为标准，我们可以为您定制一个包含以下内容的洞察见解套餐：

全球和本地趋势分析
预测和需求计划
管理咨询
进入市场套餐
独特的商品目录
消费者、营销和品牌情报。

与各种模式和规模的企业建立合作伙伴关系

重要的是，我们的情报提供了当今和未来多元化市场格局的真实图景。因此，我们欢迎各种模式和规模的合作伙伴加入，从专注于当地城镇、城市或地区的专业公司，到线上和线下业务遍及全球的大公司，以及介于两者之间的所有公司。我们不仅仅与零售商合作，我们还欢迎分销商、数据公司、平台、支付系统和其他收集销售数据的机构加入。

为贵组织中的一系列业务部门提供支持

建立合作伙伴关系的好处之一是可以酌情让相应数量的团队成员利用情报。

在GfK，您的数据将得到妥善保管

您可以确信，无论您的企业类型、规模和地理覆盖范围如何，您的数据都将始终匿名处理，按最严格标准进行保护，并提供担保和损失保障。

综上所述……

把它想象成一个蛋糕，如果您递给我们一小块，我们会回馈给您一整个蛋糕。
在数据泛滥和颠覆的世界中，我们让您能够从“噪音”中接收正确的“信号”。我们为您的决策提供有力支撑，帮助您成为未来的塑造者。

Google

We see GfK as a trusted third-party partner, offering [Media Measurement] data that is robust, accurate and credible along with consultancy and support that’s responsive and trustworthy. The GfK team can be relied upon to deliver.

Phil Jones, Head of EMEA Partnership, Ads & Reserach
In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.

Stefano Polla, Commercial Director – Euronics Italy
We’ve been partnering with GfK for over ten years, using reports to support a range of business decisions such as market forecasts, budget planning, brand mix and strategic planning. GfK provides us a holistic picture of our company position within the market and compared against other markets. We can understand consumer trends, and recognize the success of our marketing campaigns.
Complete data coverage, local market drill-down, and additional data splits lets us perform detailed analytics and to hypothesize different scenarios.

Yuliia Maystrenko, Head of Commercial Controlling
The Consumer Insights Engine has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Dixons have now been using this tool for the past year and the insights from the tool have been appreciated across the organisation including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams - with GFK on hand to provide training support where it was needed.

Amit Shah, Head of Commercial Analytics, Dixons Carphone