Vijay Sales operates in a fast-moving and highly competitive environment and the sales and marketing teams use the sell-out data to plan their activities for the next month. Overall market results are analyzed alongside segment-level detail to create, execute, evaluate and adjust plans that will have the maximum chance of achieving goals. The monthly intelligence is widely used by the category teams to make decisions on product and pricing strategy. SWOT analyses are used to compare Vijay Sales’ own performance, and to identify opportunities to drive demand, improve tactics, address weaknesses and tackle threats. This includes focused, localized activities such as creating promotions to drive footfall in specific cities.