Operating in the Nordic countries of Sweden, Norway, Denmark, Finland and Iceland, Elon is one of the Nordic region's leading retail chains for home electronics and white goods, with over 400 stores in Sweden alone. Following a merger with Electra in 2022, the group added more categories including consumer electronics, telecoms, and IT products. As well as selling direct to consumers, the B2B business sells to home builders and other industries.
The retail business is organized in a unique way, with many independent specialist stores as shareholders. They offer excellent local market expertise and customer service, and by joining Elon Group benefit from its buying power and wider industry knowledge. Compared to a franchise or wholly owned model, this approach means that the shareholders are highly engaged in the business and the sector. Elon Group reports to this audience in the same way it does to Nasdaq Sweden, institutional shareholders and its B2B audience.