logo EN-GB

London, 20.09.2018

Dixons Carphone and GfK agree information partnership

Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information.

Under the agreement, Dixons Carphone will become part of GfK's market-leading Point of Sale (POS) Tracking solutions for their sectors, which underpin GfK's prescriptive analytics around Market Insights, Consumer Insights, Marketing Effectiveness and Sales Effectiveness.

Anthony Morris, Analytics & Strategy Director at Dixons Carphone, comments, "We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology."

Michael McLaughlin, Head of Retail for GfK, adds, "This partnership reinforces our position as the market leader for point of sales data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers."

GfK’s prescriptive analytics identifies the best course of action for clients by uniting POS data with unique insights gained from long term examination of consumer and market trends.

Download (PDF)

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. 

Follow GfK on Twitter: twitter.com/GfK

Download (PDF)



Latest Press Releases

  • 03.07.2020
    UK Consumer Confidence improves three points

    GfK has released its 4th COVID-19 flash Consumer Confidence report using data gathered between 18th and 26th June. The Index has increased by three points over the past two weeks. Four measures increased and one measure decreased.

    Read more
  • 19.06.2020
    UK Consumer Confidence gains six points

    GfK’s long-running Consumer Confidence Index increased six points to -30 for June. All five measures were up in comparison to the 3rd COVID-19 flash of June 5th.

    Read more
  • 05.06.2020
    UK Consumer Confidence down two points to -36

    GfK has released its 3rd COVID-19 flash report using data gathered between 20th and 26th May. It shows the long-running Consumer Confidence Index has decreased by two points over the past two weeks. Four measures decreased and one measure increased.

    Read more
  • 26.05.2020
    No bounce back yet for UK Consumer Confidence

    GfK’s long-running Consumer Confidence Index has decreased one point to -34 for May. Two measures increased in comparison to the 2nd COVID-19 flash of May 8th, two measures decreased, and one measure remained the same.

    Read more
View all Press Releases