Nuremberg, 04.07.2023

NIQ and GfK receive clearance for their planned combination from the European Commission

  • EU clearance marks major milestone toward completion of NielsenIQ and GfK combination
  • NielsenIQ and GfK expect to close transaction in the coming days 

Chicago, USA and Nuremberg, Germany – July 4, 2023 – NielsenIQ (NIQ) and GfK SE (GfK) have today received clearance by the European Commission for their planned combination. 

The European Commission has approved the proposed combination of NIQ and GfK, thereby allowing for completion of the transaction to create the world's leading consumer intelligence company. The clearance decision is conditional on the divestment of GfK’s Consumer Panel business to an independent third party. The condition will not delay the completion of the combination of NielsenIQ and GfK.

The two companies will now take the necessary steps to enable the transaction to close without further delay.


Media Contact 
Kai Hummel 
Vice President Communications & Public Affairs 
T: +49 911 395 4440

GfK. Growth from Knowledge.

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”. 

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