NewYork, 20.04.2020

MRI-Simmons Study Reveals US Cannabis Consumption up 38% YoY

More than one in five Americans now consuming cannabis

MRI-Simmons, the essential consumer truth set, today announced findings from its National Cannabis Study, which captures the full spectrum of cannabis use across the US.

Among its many findings, the study shows that 22% of all US adults – over 55 million people – now use cannabis, with 17% of the total US population consuming once a month or more, and 7% consuming on a daily basis. The study also revealed that one in five of these consumers are using only CBD products.

Consumption in Context

To understand cannabis in the context of other behaviors, respondents were asked how often they use caffeine, vitamins, herbal supplements and cannabis. Between 2018 and 2019, consumption of cannabis, herbal supplements and vitamins grew YoY, while consumption of caffeine and alcohol dropped slightly.

Read more here

Latest Press Releases

15.11.2023

Mass EV appeal drops, but lux buyers still interested

Environmental appeal ‘not enough’ to convert non-luxury buyers to EVs
Read more
13.11.2023

Inflation is both a barrier and a catalyst to going ‘green’ in the US

In the latest Green Gauge® study from GfK Consumer Life, more than half the U.S. population (53%) expressed serious concern for the environment, noting it should be a priority for everyone.
Read more
24.10.2023

Celebrating 50 years of Consumer Life in the U.S.

“It’s still the economy, stupid”: U.S. consumers’ #1 worry is the same as it was 50 years ago, but areas of life satisfaction and consumption have evolved with the times
Read more

View all Press

MRI-Simmons Study Reveals US Cannabis Consumption up 38% YoY

More than one in five Americans now consuming cannabis

Latest Press Releases

Mass EV appeal drops, but lux buyers still interested

Inflation is both a barrier and a catalyst to going ‘green’ in the US

Celebrating 50 years of Consumer Life in the U.S.