New York, NY, 30.12.2021
Out of an abundance of caution, GfK North America has decided to forego its scheduled in-person presentation at the CES Research Summit next week – choosing instead to share the same insights via an interactive learning session on January 27th.
Sign up for the GfK virtual session at this link
Entitled “The New Faces of Techno-Mobility,” the presentation focuses on today’s roller-coaster auto marketplace – ripe with innovation, but also confusion. Electric vehicles (EVs) are generating daily headlines but have yet to make a major impact on sales. Meanwhile, a demanding new generation of car buyers, focused on authenticity and making a difference, is already transforming the auto marketplace.
Drawing on a variety of fresh GfK research, Julie Kenar (SVP, GfK AutoMobility™) and Eric Wagatha (Head, GfK Consumer Life, North America) will explore:
The session is based primarily on three studies:
Sign up for the GfK virtual session at this link
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