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GfK in Singapore

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK, Singapore

Offices in Singapore

  • GfK

    One George Street
    22 - 02
    6826 8622

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Latest insights

Here you can find the latest news, studies and publications from GfK Singapore.

View all insights from GfK Singapore

    • 09/07/16
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Southeast Asian households continue to trade up their major domestic appliances

    Rising affluence and consumer sophistication in developing Southeast Asia is contributing to the positive sales trends of the major domestic appliances sector in this region. In the last 12 months period from July 2015 to June 2016, over 20 million air conditioners, washing machines and refrigerators valued at over USD 6 billion were sold in seven key SEA markets—representing 2.9 and 1.9 percent sales units and value growth respectively compared to the same period a year ago.
    • 08/23/16
    • Home and Living
    • Consumer Life
    • Singapore
    • English

    Overall size and layout, and storage space are most desired home improvement areas for APAC consumers

    When it comes to what aspect of their home people would most like to improve, nearly two in every five across Asia Pacific would most like to change the overall size and layout/dimensions of their homes, if they could.
    • 08/04/16
    • Digital Market Intelligence
    • Connected Consumer
    • Singapore
    • English

    Understand the habits of connected consumers in Asia Pacific

    Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?
    • 08/03/16
    • Technology
    • Connected Consumer
    • Singapore
    • English

    The Connected Consumer | Singapore - Connected Consumer 2016

    Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these. 

Privacy Policy

We at GfK in Singapore take our responsibilities under the Personal Data Protection Act 2012 (the “PDPA”) seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

As the market research industry relies wholly on the information it collects and the management of that information is an important business asset, GfK regards the lawful and correct treatment of personal data as very important to successful operations and to maintaining confidence between those with whom we deal and ourselves. The Data Protection Policy (please click the link below) is designed to assist you in understanding how we collect, use and/or disclose the personal data you have provided to us, as well as to assist you in making an informed decision before providing us with any of your personal data.

GfK also wishes to reassure its clients that the security of the data it handles is of paramount importance. The Data Security Statement (please click the link below) is designed to assist you in understanding how we are committed to ensuring that your personal data is secure.

If you, at any time, have any queries on this policy or any other queries in relation to how we may manage, protect and/or process your personal data, please do not hesitate to contact our Data Protection Officer (the “DPO”) at:

Andrew Choi –

GfK Singapore - Data Protection Policy

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GfK, Singapore