GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.
We at GfK in Singapore take our responsibilities under the Personal Data Protection Act 2012 (the “PDPA”) seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.
As the market research industry relies wholly on the information it collects and the management of that information is an important business asset, GfK regards the lawful and correct treatment of personal data as very important to successful operations and to maintaining confidence between those with whom we deal and ourselves. The Data Protection Policy (please click the link below) is designed to assist you in understanding how we collect, use and/or disclose the personal data you have provided to us, as well as to assist you in making an informed decision before providing us with any of your personal data.
GfK also wishes to reassure its clients that the security of the data it handles is of paramount importance. The Data Security Statement (please click the link below) is designed to assist you in understanding how we are committed to ensuring that your personal data is secure.
If you, at any time, have any queries on this policy or any other queries in relation to how we may manage, protect and/or process your personal data, please do not hesitate to contact our Data Protection Officer (the “DPO”) at:
Andrew Choi – Andrew.Choi@gfk.com