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Consumer Insights
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Consumer Insights

Saturating demand, shorter product life cycles, the increasing importance of digital channels, increasing competition and declining prices means there is growing pressure on Marketing, Sales and Product Managers to deliver. This demanding and fast-paced environment requires a deeper understanding of consumers to allow you to:

  • Identify the right targets
  • Exploit key trends
  • Leverage purchase drivers
  • Influence purchase decisions
  • Size and prioritise opportunities

Across GfK’s Consumer Insights portfolio, we connect market research with big data and apply analytics to provide actionable insights on; Consumer needs, attitudes and behaviours, both in their everyday lives, and throughout individual purchase journeys. In addition, we evaluate the competitive landscape and the drivers of changing market dynamics. Our derived business intelligence enables you to understand how consumers group together, for more effective targeting through market segmentation, and to size the potential opportunities for your brand.

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