logo
search
EN
logo
search

GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touchpoints and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

Related Products

  • GfK Marketing Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more
  • GfK Marketing Mix Evaluator

    Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

    Read more

Related Insights

Show all insights

Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

GfK Experience Effects