Improving the path-to-purchase is vital for brands today
We see GfK’s Consumer Insights Engine as a tool for any briefing, and for any campaign. We rely on it to plan ad hoc marketing campaigns to supplement our scheduled activities. With the insights into which consumers buy which products, what channels they use to shop, and their reasons to purchase, we have the information we need to prepare tactical campaigns fast. We can react to competitors’ campaigns and promotions to protect and defend our position. The dashboard allows us to adapt our campaigns with relevant products and messages and create new actions as needed for each one of them. Of course, these learnings feed into our longer-term planning cycles too.Olga RodríguezBusiness Intelligence – Digital transformation & MARCOM, Samsung Spain
GfKs triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.Daniel HottingerBusiness Development Director CPD, L'Oréal
Making sense of customer attitudes and actions at each stage of the decision-making process
GfK helps brands to understand and build out their customer journeys. Backed with a combination of diverse data from one single source, the GfK Consumer Panel, FMCG leaders will receive solutions tailored to their specific needs, from ready-to-use consumer profiles to data feeds to out-of-the-box consulting and workshops. Technology Products & Durables and Retail leaders have access to gfknewron Consumer, a self-serve, online platform, which provides insights at an unprecedented scale by combining point of sale data with surveys from millions of recent buyers, as well as feedback from online consumer reviews and consulting services.
- Who is buying my products?
- What do people think of my brand versus the competition?
- What factors are crucial for shoppers to purchase my products?
- Where do my lost shoppers buy and why?
- How and why has shopper behavior changed in a particular category?
- How are my products used? Is that its intended use?
- How satisfied are buyers with my products?