Today, marketers and business leaders are faced with more challenges than ever before – the speed of change has accelerated due to external forces, new technologies, unstructured data overload, and more. All of this rapid change has made it difficult to keep up with shopper attitudes and behaviors.
But understanding – and staying ahead of – how your target group’s attitudes and behaviors are changing is more vital than ever before. From personal preferences and purchasing behavior to satisfying their needs with your product and creating brand loyalty.
The companies that successfully navigate this change can use it to develop precise targeting, optimal positioning, innovative products, and ultimately, find ways to generate higher demand for their brand and products.
With GfK Attitude and Behavior solutions, FMCG and Technology Products & Durables leaders can better understand consumer trends, their attitudes, behaviors and the motives behind it to develop marketing, product, and sales strategies that drive demand and improve ROI.