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National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.
NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.
Segment your consumers to unlock short- and long-term growth
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize