logo
search
EN

GfK National Shopper Lab (NSL)

GfK National Shopper Lab (NSL)

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty. 

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

  • Trip Missions
  • Cross Purchasing
  • ...and more! 

Uncover new growth opportunities through a sophisticated behavior analysis: 

  • Marketing Mix - long/short term effects of tactical marketing & advertising efforts
  • Behaviorally based controlled store test assessment
  • Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
  • Shopping Basket Analysis
  • Trip Mission Analysis
  • Cross Purchase Analysis
  • Behavioral Segmentation - Buyer Group Analysis

Related Products

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

  • GfK Marketing Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Related Insights

View all Insights