Understand consumers’ buying decisions and what makes them loyal to a brand.
National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.
NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.
Understand more about shopping behavior of your most important shoppers when it comes to their:
Trip Missions
Cross Purchasing
...and more!
Uncover new growth opportunities through a sophisticated behavior analysis:
Marketing Mix - long/short term effects of tactical marketing & advertising efforts
Behaviorally based controlled store test assessment
Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.
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