logo
search
EN

GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty. 

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

  • Trip Missions
  • Cross Purchasing
  • ...and more! 

Uncover new growth opportunities through a sophisticated behavior analysis: 

  • Marketing Mix - long/short term effects of tactical marketing & advertising efforts
  • Behaviorally based controlled store test assessment
  • Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
  • Shopping Basket Analysis
  • Trip Mission Analysis
  • Cross Purchase Analysis
  • Behavioral Segmentation - Buyer Group Analysis

Related Products

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

    Read more
  • GfK Marketing Mix Modeling and Media Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more
  • GfK Marketing Mix Evaluator

    Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

    Read more

Related Insights

  • 25.02.2021

    GfK National Shopper Lab (NSL) Events

    GfK continue content partnership at Retail Connect One-to-One EMEA

    GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...

  • 19.02.2021

    GfK National Shopper Lab (NSL) Events

    GfK collaborates with Distree Online as content provider for event

    GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...

  • 19.02.2021

    GfK National Shopper Lab (NSL) Webinars

    Webinar: New features in RegioGraph 2021

    Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.

Show all insights