Understand consumers’ buying decisions and what makes them loyal to a brand.
National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.
NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.
Understand more about shopping behavior of your most important shoppers when it comes to their:
Trip Missions
Cross Purchasing
...and more!
Uncover new growth opportunities through a sophisticated behavior analysis:
Marketing Mix - long/short term effects of tactical marketing & advertising efforts
Behaviorally based controlled store test assessment
Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Explore the rise of Retail Media as an exciting revenue stream for online and offline retailers, how it beats traditional advertising channels, and the 4 steps to follow to maximise the success of your own retail media strategy.
Discover essential rules to achieve career success with GfK's expert guidance. Learn practical tips on self-care, work-life balance, & proactivity in the job now!
As cost-of-living concerns continue, consumers are shopping more widely in search of better value. How can businesses emphasize the value they provide to win consumers over and preserve brand loyalty?
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