AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, and make tomorrow’s big decisions, today.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.
Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.
Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.
Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.
Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.
Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors
Get instant insights into shopper attitudes and behaviors in 25 countries.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
GfK Korea's domestic market data providing weekly data and covering major eCommerce retailers in Korea.
GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.