Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
Using AI and proprietary models, we complete and enrich loyalty card data with information from our Consumer Panel to predict socio-demographic and behavioral attributes.
US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.
With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
GfK Korea's domestic market data providing weekly data and covering major eCommerce retailers in Korea.