Supply chain disruptions have been the dominant challenge for the last two years. While they continue to add cost and complexity to product availability, the bigger worry now is shrinking demand
: Faced with high inflation and a cost-of-living crisis, consumers more reluctant to spend.
In this climate, powerful brands cannot afford to slow the pace of innovation. Evidence from the 2008 economic crash and the recent pandemic shows how companies that continue to innovate are more likely to sustain their market share and recover faster. To spot opportunities and make the right decisions you need to always be on top of your volatile market.