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GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

Retailers

Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.

GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

Distributors

Outsource your product content needs to us, and improve vendor and dealer relationships to increase sales.

GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

Brands

Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

GfK Etilize provides standardized product
data catalogs for more than 20 million
products worldwide

GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
 20.4 M
  Global products
  in catalog
GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
 70,505
  Brands
  represented
GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
 76
  Global markets
  served

Get access to product data, product images, marketing text, product
specifications, merchandising information, rich content and more in
various product data catalogs available around the world.

 

Donught
 

Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

Source: Google Inside AdWords

 

alert-circle 1If you do not have complete, accurate and engaging product content, you are consistently losing out on e-commerce sales

With GfK Etilize, your product content is guaranteed to be polished, precise, and primed for optimal search rankings. We don't just talk the talk, we help your content walk the walk.

 

  • Detailed product attributes
  • Titles and marketing descriptions optimized for SEO
  • Parametric product search
  • Feature benefit bullets
  • Enhanced product content elements
  • Universal product identifiers

Learn how GfK Etilize can transform your business

Industry leading retailers, brands and distributors
trust our product data solutions to improve the customer shopping experience.

 


To the extent necessary and permissible, GfK SE will grant its affiliated companies (GfK Group and NIQ Group) access to your data which are also controllers. For more information processing personal data and how to exercise your data subject rights: GfK's Privacy Notice and NIQ's Privacy Notice.

GfK Gmbh will process the personal data you provide in accordance with GfK's Privacy Notice for the purpose of responding to your request.

Our Trusted Customers

Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
 
 
  • Vertiv logo
    We’ve taken control, elevated our brand and differentiated our digital product catalog by maximizing the GfK Etilize team’s expertise. From starting with a tailor-made product selector solution designed to position Vertiv as a key competitor in our market, we have grown to trust GfK Etilize’s content management service and have expanded our product listing footprint - globally.

    Christina Pageau
    Head of E-Commerce Marketing, Vertiv

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    As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by delivering solutions that support our initiatives and growth.

    Andrea Caletti
    Head of Global Web Operations, Acer

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    We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

    Ingram Micro Global Team

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    GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house, helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.

    Paul Gatens
    Vice President of E-Commerce Marketing Services, S.P. Richards

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    Over the past 9 years, the Etilize team has always been helpful, professional, and quick to offer additional support when needed. Setting up content in SpexAccess is a breeze and it’s good to see our rich content reflected on the product pages with our top resellers. We look forward to our continued partnership with GfK.

    Karen Pickering
    VP of Sales North America, Eve Systems

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    We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.

    Merle McIntosh
    SVP Merchandising and Product Management, Newegg

Globally trusted by businesses big and small empowering them with the best decisions for their business

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