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Your customers need details on product features and technical specifications to make informed buying decisions. It’s down to you to provide them with the most accurate descriptions.
From household appliances to consumer electronics and IT products – we aggregate product data and convert it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems. We offer standardized product data feeds for more than 20 million products worldwide.
We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.
GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands of new SKUs a month. Where available we can enhance this with data from GfK Market Intelligence: Sales Tracking, to give our clients unique insights unmatched by the competition.
Our accurate, comprehensive and standardized product data catalogs are ideal for retailers, online shops and portals, wholesalers and many more businesses. They provide you with a single source, easy-to-use and complete overview of all products and new releases in the marketplace. Daily updates ensure you never miss out on the latest product releases. Information includes:
Data is delivered either in raw, bulk files for local integration into your database, or loaded into e-commerce applications, via our hosted servers and web services. Our flexible subscription packages let you choose the specific benefits that match your business needs.
For manufacturers, we ensure that your products are represented accurately on leading distributor, reseller, VARs, retailer, e-tailer and popular shopping portals. As well as data and SKU building services, we have the network to distribute your data worldwide to as many channel partners as possible.
Whether you’re a global or local manufacturer, we can help you:
We provide insurance companies with accurate product information, current and historic prices, and proprietary intelligence to help determine claim values for damaged products. Our custom integration option lets you easily merge our data into your existing systems, so that you can give accurate depreciation quotes for customer claims.
Adjusted claim values can be provided in two ways:
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.