A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
Using AI and proprietary models, we complete and enrich loyalty card data with information from our Consumer Panel to predict socio-demographic and behavioral attributes.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.
With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.
An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.
Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.
Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.
Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.
Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.
Dynamic multi-topic bespoke panel surveys for global markets. Questions can cover any topic such as brand KPIs, buying behavior, attitudes and product acceptance.