A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.
Get instant insights into shopper attitudes and behaviors in 25 countries.
Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).
Get a clear view of the optics marketplace. Bring your market into focus with data & insights from the GfK Optics Panel.
Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.
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