Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences that keep people coming back for more. Embrace the new age of the customer with GfK Brand Architect.
We're living in a whole new era. One where the customer is in charge. People no longer buy products. They don’t buy services. They buy brands based on emotion, attachment, and purpose. They buy brands that they simply can’t resist. People - across every market and across every single product that they buy - now expect the ultimate brand experience.
Brands that deliver will win. Those that don't will struggle.
GfK Brand Architect gives you the blueprint for success in today’s environment and beyond with insights to drive change, add value, and act on what really matters.
58%
higher market share
for brands that generate
strong experiences
GfK foundational research, 2020
The world’s most successful brands are thriving in the new age. That’s because these brands now focus on delivering the ultimate brand experience. This fundamentally changes how you need to understand your brand and evaluate its brand performance.
The same old metrics simply don't cut it anymore. Insights and brand tracking studies of the old world only give you part of the picture. They don’t tie your brand back to market performance. Nor do they inspire you to take action on what matters. Now, you need much more to measure your brand impact. You need a 360 degree understanding of your brand and its relationship with the people you want to target so that you can drive meaningful change and create experiences that connect with consumers on a deeper level.
Our solution is built to help you craft remarkable brand strategies that set you apart from the competition and drive business success. To do so, you need creativity, meaning, and spark. But you also need precision, stability, and knowledge. We’ve combined art and science so that you can see the impact that one has on the other. It lays the foundation to:
Measuring your brand strength has historically been complicated. Not anymore. Say hello to the Brand Strength Index - one powerful indicator that sums up what consumers feel and know about your brand, their likelihood to buy, and how much of a premium they would pay.
Know how strongly people feel about your brand and how inclined they are to buy it by simulating real-world shopping experiences. Understand what they would buy, why, and how you can become their go-to brand by delivering exceptional experiences across key touchpoints.
Understand what people think about your brand and how that impacts their decision to buy so that you can finetune your positioning, build awareness and increase your sales volume.
The most successful brands have the most fervent brand supporters those loyal people that will happily spend more on the brands they love. Identify opportunities to build your brand performance, value, and loyalty.
Be the first to receive our Brand Unchained report to get their future outlook, as well as insights to plan for what’s coming next.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read moreSingle source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.
Read morePre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Read more02.03.2021
Events
We’re delighted to sponsor and speak at the event this year. Register now and participate for free!
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Articles
Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
15.05.2020
Webinars
Watch our on demand webinar here.
26.08.2019
Webinars
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!