By linking insights from multiple data sources, and combining these insights with human expertise, we help you better understand the economics of your brand, and tie it back to market performance.
Our team has a collective 100+ years of experience in data science, technology, and brand research who are working together to push the boundaries and innovate on the way brand is tracked, measured, and acted upon. And, for over 85 years, we’ve been a trusted partner to some of the world’s biggest and most innovative brands to help solve mission-critical questions on consumers, markets, brands and media.
Proving the value of your brand-building efforts, and honing them to precision, has never been easier. With comprehensive brand evaluation tools, frameworks, and services, we help you identify:
- Which products and communications are generating a brand premium
- The optimal amount to spend on brand-building for the best return on investment
- Which brand attributes contribute to higher and repeated spend
- Which channels contribute to your core brand KPIs
Make data-driven decisions with confidence — equipped with everything you need to connect consumer perceptions with sales reality.