The Char-Broil brand is recognized globally by professional and home chefs alike for its gas and electric BBQ grills. Founded in the US, the company has expanded into Europe, opening an HQ in Hamburg in 2016 where the team is based. The brand is sold via retail partners who are a vital part in the success of the brand’s range of products.
GfK works with the team at Char-Broil in Hamburg to help understand market share and sales performance both by segment and also by channel. This analysis supports the company’s important retail relationships by providing evidence of the brand’s authority and appeal, as well as its metrics versus the competition.
With innovation central to its ethos, Char-Broil has built a reputation for being cool and modern, with great product features complemented by brilliant design. It’s vital that the brand team stays up-to-date with changes in its overall performance to maintain - and of course, improve – the premium brand’s positioning in a crowded market.