

Facts & Figures
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As a relatively recent subscriber to GfK’s monthly Market Intelligence, it has quickly become a core element of our KPIs, feeding into our brand health tracking and analysis. We’re operating in a crowded and competitive marketplace, so knowing how we are performing and being able to evaluate and act on changes quickly is something we really value. We incorporate the insights at a market, category, and product level to track how we are doing against our own internal targets. Knowing where we’ve come from and how we are performing right now means we are well-placed to adapt our communication plans and marketing activities to ensure we maintain our premium market position and excellent brand reputation."Thorsten SchweneckeDirector Marketing Europe, Char-Broil
Flexing brand muscles with brand health analysis
The Char-Broil brand is recognized globally by professional and home chefs alike for its gas and electric BBQ grills. Founded in the US, the company has expanded into Europe, opening an HQ in Hamburg in 2016 where the team is based. The brand is sold via retail partners who are a vital part in the success of the brand’s range of products.
GfK works with the team at Char-Broil in Hamburg to help understand market share and sales performance both by segment and also by channel. This analysis supports the company’s important retail relationships by providing evidence of the brand’s authority and appeal, as well as its metrics versus the competition.
With innovation central to its ethos, Char-Broil has built a reputation for being cool and modern, with great product features complemented by brilliant design. It’s vital that the brand team stays up-to-date with changes in its overall performance to maintain - and of course, improve – the premium brand’s positioning in a crowded market.

Tracking performance against KPIs
Setting the course for future success with consumer insights
A close working relationship
