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Consumer Panels

Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth. 

Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase.

We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth. This helps drive business performance and your bottom line.

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Latest insights

Here you can find the latest insights for Consumer panels. View all insights

    • 07/12/18
    • Consumer Panels
    • Belgium
    • English

    Score with the millennials!

    Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them! 
    • 05/29/17
    • Consumer Goods
    • Consumer Panels
    • Point of Sales Tracking
    • Belgium
    • English

    Soda maker machines still a hot item

    A soda maker machine turns normal tab water into the widest range of bubbles and cold beverages (like sparkling water, beer and other beverages). The machines generally use a carbonator (gas cylinder) filled with CO2, which is inserted inside the machine to provide the fizz in the water.
    • 04/26/16
    • Consumer Panels
    • Belgium
    • English

    Belgian households eat fish every two weeks

    The seafood salon opens its doors today in Brussels. With regards to this, we‘ve had a look at the annual fish consumption in Belgium.
    • 10/15/19
    • Retail
    • FMCG
    • Consumer Panels
    • Shopper
    • Global
    • English

    GfK Webinar: The right way through the Touchpoint Jungle

    How do you focus on the touchpoints in the shopper journey that really pay off?
    Join our experts on Nov 05 / 10 am (CET)
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