Business Intelligence

Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, and make tomorrow’s big decisions, today.

Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Get rich, fully integrated insights on your campaign's performance. Leverage OTT/TV + social media mix for end-to-end campaign insights.

US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.

Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.

Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.

Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.

Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

Identify, aggregate and analyze "dark" marketing campaigns across the digital and social media ecosystem. Track highly targeted ads invisible to the wider public and optimize your campaigns in real time.

US-specific study using GfK’s Auto Purchase Funnel to track performance during the purchase process. Know and understand consumers’ brand perception versus the competition.

Our online portal provides three simple steps to access our product database to calculate new and current product values for insurance purposes.

Our German market only Claim Management platform in partnership with AE1NS delivers independent and accurate product valuations to accelerate and simplify insurance claims.

GfK Korea's domestic market data providing weekly data and covering major eCommerce retailers in Korea.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Investigation of the power consumption of households with HEMS (Home Energy Management System). This product is available only in Japan.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

Dynamic multi-topic bespoke panel surveys for global markets. Questions can cover any topic such as brand KPIs, buying behavior, attitudes and product acceptance.

The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.

Global demand forecasting solution for component suppliers in smartphone, TV, PC/tablet, TWS, and wearables industries.