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The sales and marketing leaders at Indurama maximized the knowledge in gfknewron to help them react fast during an unprecedented moment. The platform offered four key elements that became the basis for their business decisions during the pandemic: knowing their market, understanding where and how consumers were buying, predicting future opportunities, and simulating the impact of their decisions.
Indurama launched their Mother’s Day promotion having first trialed it on gfknewron’s campaign simulator. The client team adjusted their plans and activities on the strength of the results, turning what would have been a decline in a peak week into a sales increase of 30% versus 2019. This positive performance was very similar to the simulated figures, reinforcing their confidence in the platform.
gfknewron helped Indurama’s sales and marketing team react fast and adapt their business plans and actions in a challenging environment. Despite the many uncertainties of the pandemic, the team was able to forecast the future and pivot their business in line with that outlook. Ultimately, Indurama was able to use the intelligence and predictions in the platform to take control and emerge stronger from the crisis.
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GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.