What, where, wehen, how much: Base your key decisions on sales facts. Market size and share. Brand performance. Competitor comparisons. How do you measure up?
Mastering tactical business decision making with GfK´s weekly data
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Press Releases
20.10.2020
Branding and Marketing in the New Abnormal in Asia
43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business. Only 30% brands consider themselves as a ‘game changer’ or ‘champion’ leading through digital transformation
APAC smartphone market value shrunk 20% in first seven months of 2020
nce robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD 119 billion—nearly USD 30 billion less than the same period in 2019. Overall, the region’s consumers bought around 329 million smartphones—97 million units fewer than 2019.