85多年来,我们将科学和数据联系起来,帮助全球客户解决业务问题。通过新增先进的人工智能,我们现在可以为您提供关于消费者、市场、品牌和媒体等方面关键决策且切实可行的建议,以推动推动您的市场、销售和组织效率。这就是为什么我们向你保证“从知识中成长”。我们连接数据和科学。富有创意的研究解决方案为消费者、市场、品牌和媒体等关键商业问题提供了答案——无论是现在还是将来。作为分析合作伙伴,我们向全球客户承诺"Growth from Knowledge"“知识助企业成长”。
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GfK Point of Sales Tracking
Strategic business planning. Nailed
What, where, wehen, how much: Base your key decisions on sales facts. Market size and share. Brand performance. Competitor comparisons. How do you measure up?
Mastering tactical business decision making with GfK´s weekly data
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Press Releases
20.10.2020
Branding and Marketing in the New Abnormal in Asia
43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business. Only 30% brands consider themselves as a ‘game changer’ or ‘champion’ leading through digital transformation
APAC smartphone market value shrunk 20% in first seven months of 2020
nce robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD 119 billion—nearly USD 30 billion less than the same period in 2019. Overall, the region’s consumers bought around 329 million smartphones—97 million units fewer than 2019.