Relying on IT tools alone can be a weak spot in any change management process. Multimillion-dollar investments often go to waste because teams don’t know how to use the software properly or are intimidated by it and avoid using it at all.
The famous trope “culture eats strategy for breakfast” is very relevant for our clients who are focused on driving change within their organization.
Change management is therefore a fundamental part of our efforts to drive customer-centricity. The key to successful change management is to have top management buy-in and to put data and facts front-and-center in your organization.
This naturally calls for business leaders to drive change first from the top and shift the organization’s focus towards a culture that seamlessly embraces data-driven insights to power customer-centricity.
We know this is easier said than done. This is why GfK is launching a client certification and change management program that supports enterprise organizations to make this crucial switch. We know it works because we’ve tested it on ourselves first!