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GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”.

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Press Releases

  • 20.10.2020
    Branding and Marketing in the New Abnormal in Asia

    43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business. Only 30% brands consider themselves as a ‘game changer’ or ‘champion’ leading through digital transformation

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  • 14.09.2020
    APAC smartphone market value shrunk 20% in first seven months of 2020

    nce robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD 119 billion—nearly USD 30 billion less than the same period in 2019. Overall, the region’s consumers bought around 329 million smartphones—97 million units fewer than 2019.

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  • 22.04.2020

    GfK Japanは、全国の有力家電・ IT 取扱店の販売実績データ等を基に、新型コロナウイルス感染拡大の影響があらわれた2020年2月以降の家電およびIT市場の販売動向を発表した。

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  • 20.08.2020


    「2020年上半期 家電・IT市場動向」- コロナの影響受けるも家電小売市場規模は前年並み

    GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2020年上半期(1-6月)の家電およびIT市場の販売動向を発表した。

  • 07.07.2020




  • 07.07.2020




  • 28.01.2020


    「GfK 2019年12月の自動車タイヤ・エンジンオイル販売速報」