Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Insights Financial Services image
X
Share this page

Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 10/07/19
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Energy
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    With climate concerns growing, consumers expect greater environmental awareness, transparency from brands

    Growing concern about the environment is transforming consumer relationships with brands – in the US more than other regions
    • 09/25/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • FMCG
    • Media Measurement
    • Consumer Insights
    • Shopper
    • United States
    • English

    GfK, BrandTotal partner to track “dark” marketing that targets key consumer segments

    Alliance allows marketers to track social campaigns – including dark marketing -- that target clients’ custom segments
    • 08/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • Mobile payments
    • United States
    • English

    In GfK report, consumers embrace subscription services, AR as shopping tools

    New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
    • 07/25/19
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK, NRF publish personalization white paper

    GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
Contact us
General