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GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our business.
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GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.