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GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our business.
How do shoppers react to often drastic budget squeezes – and how can manufacturers and retailers best master these new realities?
Identify your lost shoppers, understand their motivators and learn how to win them back. Read our blog.
GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.