EN

Home /

Success Stories /

Gfk Weekly Pos Lenovo

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
image 4

Mastering tactical business decision making with GfK’s weekly data

Lenovo’s UK Consumer PC team rely on GfK’s Weekly Point of Sales Tracking data to evaluate their campaign performance, evaluate and guide launches, and maximize seasonal sales activities. Lenovo not only has access to their own sell-out data, but for their competitors too, across all channels, right down to SKU level.

The client

With its products sold in more than 180 markets, Lenovo is one of the world's largest personal computer (PC) vendors.

The challenge

The company operates in a fluid, fast-moving and highly competitive marketplace. The PC market is increasingly driven by promotions, product launches and seasonal sales activities. As product life cycles shorten, consumer behavior is becoming increasingly volatile and unpredictable, making campaign planning ever-more challenging.

The approach

Lenovo’s UK Consumer PC team rely on GfK’s Weekly POS data to evaluate their campaign performance, evaluate and guide launches, and maximize seasonal sales activities. Lenovo not only has access to their own sell-out data, but for their competitors too, across all channels, right down to SKU level.

The outcome

Andrew Line, Head of Consumer VP & Visuals 4P, Lenovo, explains how Lenovo has come to rely upon the Weekly POS data:

“

GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our business.

Andrew Line
Head of Consumer VP & Visuals 4P Lenovo (2019)


Related Products

  • gfkconsult

    Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 26.06.2024

    Success Story | How Lenovo uses GfK Weekly POS data to adjust forecasts Webinars

    Megatrends and market shifts impacting Tech & Durables

    Watch this on-demand webinar to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.

    Read more

  • 07.06.2024

    Success Story | How Lenovo uses GfK Weekly POS data to adjust forecasts Infographics

    LATAM Computing Trends

    LATAM Mobile Computing market decreased in demand in 2023 but shows growth in the long run, including within gaming category

    Read more

  • 03.06.2024

    Success Story | How Lenovo uses GfK Weekly POS data to adjust forecasts Articles

    Global automotive trends to watch 2024

    A deep analysis of the current state of automotive and aftermarket sales, the major trends impacting the industry, and the latest areas of innovation-led transformation that are unlocking pockets of growth.

    Read more
View all Insights