Vertiv and GfK began working together six years ago with a clear goal of achieving market leader status in providing product information to support partner and customer decision-making. Using GfK Etilize, Vertiv provides accurate and continually updated product data to its distributors, resellers, industrial suppliers and retailers in the Americas, Europe, Middle East, Africa, Southeast Asia, Australia and New Zealand. This means that the attributes, images, rich media (including 3D renderings and AR) related to every Vertiv product are shown at their best, resulting in higher conversion rates across all sales channels.
Example of a real-time Vertiv product listing via the GfK Etilize solution: Vertiv™ Liebert® GXT5 Lithium Ion UPS - GXT5LI-1500LVRT2UXL
In addition to using GfK Etilize’s product content management and syndication, Vertiv also commissioned GfK to build a custom Product Selector solution for their website, with the ability to be placed on retailer/reseller websites, allowing customers to make more informed purchases. Once embedded in the US market, it quickly expanded to be in use globally and allowed Vertiv to supersede the previous market leader in product information availability.
Today, Vertiv is a full e-commerce partner, with GfK handling primary content management and syndication. Fully optimized Vertiv product listings through Etilize have garnered millions of views across thousands of sites, supporting millions in sales revenue and creating organic brand awareness opportunities.