You are on the global GfK website. Visit our local website for more offerings and information in your country.
Italian retailer Nital is the exclusive distributor of iRobot vacuum cleaners in Italy. Innovation is central to the company, and they have always embraced a data-driven approach in their planning and decision-making. However, the team had reached a hiatus where they felt they needed to delve deeper and go further to drive the business.
They trialed gfknewron Predict in January 2021. In just one month they were able to see the power of the tool and appreciate its ability to provide insight and answers – fast.
During the first month, the GfK team presented case studies and analyses from the platform including a promotional plan and a consumer funnel. Having extended the subscription period to four months, Nital was completely convinced of the value of gfknewron Consumer and Predict to its business, and is on a longer-term subscription to both solutions.
GfK research identifies a fresh combination of techniques to make surveys more accurate
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
Deliver what they want and need every time.