You are on the global GfK website. Visit our local website for more offerings and information in your country.
Categories
Imaging, Audio, SDA, Internet of Things
Parent company
owns Fowa and Alpa
Facts & Figures
Established
1960s
Brands
Breville, Crockpot, iRobot, Lexar, Nikon, Polaroid
Products used
Innovation has always been a key element of our company culture. It’s been many years since we adopted a data-driven approach to planning and decision-making processes, but we realized our systems were no longer adequate to meet our needs. For instance, when it came to interpreting results, reacting quickly, and predicting market and business trends. With gfknewron Predict and Consumer, we finally have a platform that integrates several innovative tools, creates a shared and synergistic environment between marketing and sales and allows us to better identify priorities to make faster and more informed decisions.
Gianluca Barresi
General Manager Sales & Marketing, Nital Italy
Italian retailer Nital is the exclusive distributor of iRobot vacuum cleaners in Italy. Innovation is central to the company, and they have always embraced a data-driven approach in their planning and decision-making. However, the team had reached a hiatus where they felt they needed to delve deeper and go further to drive the business.
They trialed gfknewron Predict in January 2021. In just one month they were able to see the power of the tool and appreciate its ability to provide insight and answers – fast.
During the first month, the GfK team presented case studies and analyses from the platform including a promotional plan and a consumer funnel. Having extended the subscription period to four months, Nital was completely convinced of the value of gfknewron Consumer and Predict to its business, and is on a longer-term subscription to both solutions.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read more23.05.2023
Blog
Discover essential rules to achieve career success with GfK's expert guidance. Learn practical tips on self-care, work-life balance, & proactivity in the job now!
22.05.2023
Blog
As cost-of-living concerns continue, consumers are shopping more widely in search of better value. How can businesses emphasize the value they provide to win consumers over and preserve brand loyalty?
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market