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Italian retailer Nital is the exclusive distributor of iRobot vacuum cleaners in Italy. Innovation is central to the company, and they have always embraced a data-driven approach in their planning and decision-making. However, the team had reached a hiatus where they felt they needed to delve deeper and go further to drive the business.
They trialed gfknewron Predict in January 2021. In just one month they were able to see the power of the tool and appreciate its ability to provide insight and answers – fast.
During the first month, the GfK team presented case studies and analyses from the platform including a promotional plan and a consumer funnel. Having extended the subscription period to four months, Nital was completely convinced of the value of gfknewron Consumer and Predict to its business, and is on a longer-term subscription to both solutions.
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GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.