You are on the global GfK website. Visit our local website for more offerings and information in your country.

Reinvigorating data-driven aproach to Planing with gfknewron Consumer and Predict

np_industry_1777249_000000 1


Imaging, Audio, SDA, Internet of Things

Parent company

owns Fowa and Alpa

Facts & Figures

multiple-users-2 1



np_industry_1777249_000000 1


Breville, Crockpot, iRobot, Lexar, Nikon, Polaroid


How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

Innovation has always been a key element of our company culture. It’s been many years since we adopted a data-driven approach to planning and decision-making processes, but we realized our systems were no longer adequate to meet our needs. For instance, when it came to interpreting results, reacting quickly, and predicting market and business trends. With gfknewron Predict and Consumer, we finally have a platform that integrates several innovative tools, creates a shared and synergistic environment between marketing and sales and allows us to better identify priorities to make faster and more informed decisions.

Gianluca Barresi

General Manager Sales & Marketing, Nital Italy

Finding a solid foundation for decision-making in a challenging time

Italian retailer Nital is the exclusive distributor of iRobot vacuum cleaners in Italy. Innovation is central to the company, and they have always embraced a data-driven approach in their planning and decision-making. However, the team had reached a hiatus where they felt they needed to delve deeper and go further to drive the business.

They trialed gfknewron Predict in January 2021. In just one month they were able to see the power of the tool and appreciate its ability to provide insight and answers – fast.

During the first month, the GfK team presented case studies and analyses from the platform including a promotional plan and a consumer funnel. Having extended the subscription period to four months, Nital was completely convinced of the value of gfknewron Consumer and Predict to its business, and is on a longer-term subscription to both solutions.

Introducing gfknewron:
one platform, three powerful solutions

gfknewron Market

Know your market so you can win it.

Learn more

gfknewron Consumer

Know your consumers so you can seize the moment.

Learn more

gfknewron Predict

Predict what’s coming so you can shape it.

Learn more

Related products

  • gfkconsult

    Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 28.09.2022

    Success Story: Nital | GfK Webinars

    State of Consumer Technology and Durables Webinar Q3

    Buck the trend of market deceleration. Get expert insights that help you thrive through a tumultuous landscape. Watch our free on-demand webinar.

  • 27.09.2022

    Success Story: Nital | GfK Webinars

    Green ambitions, golden opportunities: Sustainability in times of ...

    Free on-demand sustainability in times of instability webinar content

  • 13.09.2022

    Success Story: Nital | GfK News

    Map of the Month: Net household income under €2,000, Germany 2021

    GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.

View all Insights