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Develop strategies that connect with consumers, increase value, and deliver remarkable experiences that keep people coming back for more.
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Featured product
GfK Ad Fit Optimizer
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Lockdowns spur a 12% rise in unit sales -- latest GfK POS data
Read moreNearly 17 million ‘CannaBoomers’ turning to cannabis for physical and mental health benefits
Read moreOne year after lockdowns began, consumers still love brands – but loyalty may be up for grabs
Read more04/29/2021
Webinars
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
04/19/2021
Podcast
While many things have changed, the core pillars of brand building have not.
04/07/2021
Podcast
A discussion on sustainability challenges in the corporate world, the rise of the circular economy, consumer needs, and more.
03/22/2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
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CLIENT PORTALS
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