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GfK. Growth from Knowledge

For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”.

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Press Releases

  • 12.08.2020
    GfK, Dstillery launch 79 top-quality segments for targeting automotive brand loyalists, defectors ...

    Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders

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  • 05.08.2020
    Fewer auto intenders are saying they plan to delay purchase, lease of a new car

    GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers

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  • 04.08.2020
    US parents are deeply divided about sending kids back to school – wary of the risks, but anxious to ...

    New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents prefer full re-opening

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