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Identify winning products with in-market testing
Testing identifies potential failures, so you can focus on the products that will sell. From our studies, in-market testing identified successful new products 95% of the time.
Thinking Ahead: Your Leading-Edge Insights Podcast
Get ahead in research, innovation, and discovery. Tune in for new insights into today’s consumer & prepare for tomorrow’s marketplace.
Truth + Data Quarterly Newsletter
Successful businesses are grounded in truth -- trusted information and insights. GfK's indispensable quarterly review delivers highly accurate insights & observations on key marketing issues today.
When wellness became wellbeing
Health was a critical issue to Americans long before COVID-19. From telehealth to Pelotons – leverage the forces driving consumer behavior today for smart planning .
Identify winning products with in-market testing
Thinking Ahead: Your Leading-Edge Insights Podcast
Truth + Data Quarterly Newsletter
When wellness became wellbeing
GfK. Growth from Knowledge
See how we are revolutionizing real-time access to critical knowledge.
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.