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Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33%Read more
In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand againRead more
New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challengesRead more
GfK research identifies a fresh combination of techniques to make surveys more accurate
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