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GfK Ad Fit Optimizer
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month
Read moreUndergraduate teams will draw on data science, analytics as they vie for $5,000 prize
Read moreGfK identifies three trends driving this year's peak season
Read more03/22/2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
02/18/2021
Podcast
The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product?
02/10/2021
Podcast
9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...
02/03/2021
Podcast
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight...
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