You are on the global GfK website. Visit our local website for more offerings and information in your country.
For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every monthRead more
Undergraduate teams will draw on data science, analytics as they vie for $5,000 prizeRead more
GfK identifies three trends driving this year's peak seasonRead more
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product?
9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight...