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For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every monthRead more
Undergraduate teams will draw on data science, analytics as they vie for $5,000 prizeRead more
GfK identifies three trends driving this year's peak seasonRead more
A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
Understand how consumers feel about the digital lifestyle, the way it changes their daily lives, and what companies need to prioritize in order to adapt.
Lessons to guide brands through tough marketing times