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Press Releases

  • 12/10/2020
    Link becomes West Coast account manager for GfK’s gold-standard studies of automotive brand ...

    For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month

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  • 12/08/2020
    GfK hackathon competition will focus on innovations for electric vehicles, hybrids

    Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize

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  • 11/17/2020
    What's hot this Black Friday

    GfK identifies three trends driving this year's peak season

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Insights

  • 03/22/2021

    GfK. Growth from Knowledge Events

    GfK's 2021 NextGen Competition

    Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.

  • 02/18/2021

    GfK. Growth from Knowledge Podcast

    How to optimize eCommerce and boost sales

    The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product?

  • 02/10/2021

    GfK. Growth from Knowledge Podcast

    What you need to know about B2B influencer marketing

    9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...

  • 02/03/2021

    GfK. Growth from Knowledge Podcast

    Using consumer trends for strategic insights

    Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight...