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GfK. Growth from Knowledge
GfK. Growth from Knowledge
GfK. Growth from Knowledge
GfK. Growth from Knowledge

GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

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Press Releases

  • 12/10/2020
    Link becomes West Coast account manager for GfK’s gold-standard studies of automotive brand ...

    For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month

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  • 12/08/2020
    GfK hackathon competition will focus on innovations for electric vehicles, hybrids

    Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize

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  • 11/17/2020
    What's hot this Black Friday

    GfK identifies three trends driving this year's peak season

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Insights

  • 01/20/2021

    GfK. Growth from Knowledge Podcast

    Trends to watch: Health & wellness

    The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are handling closed gyms, & the role of mental health.

  • 12/14/2020

    GfK. Growth from Knowledge Podcast

    Emerging shopping trends: What to watch

    A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.

  • 12/03/2020

    GfK. Growth from Knowledge Webinars

    Starting strong in 2021: Insights to guide tomorrow's strategies

    GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021

  • 12/03/2020

    GfK. Growth from Knowledge Podcast

    The future of work and a digital lifestyle

    Understand how consumers feel about the digital lifestyle, the way it changes their daily lives, and what companies need to prioritize in order to adapt.