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For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.
Featured product
GfK Ad Fit Optimizer
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts.
Success story
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month
Read moreUndergraduate teams will draw on data science, analytics as they vie for $5,000 prize
Read moreGfK identifies three trends driving this year's peak season
Read more12/14/2020
Podcast
A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
12/03/2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
12/03/2020
Podcast
Understand how consumers feel about the digital lifestyle, the way it changes their daily lives, and what companies need to prioritize in order to adapt.
11/23/2020
Articles
Lessons to guide brands through tough marketing times
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