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GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

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Press Releases

  • 24.09.2020
    US consumers anticipate muted holiday celebrations in 2020

    In new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying online

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  • 22.09.2020
    78% of US consumers expect brands to take environmentally responsible actions

    GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” causes

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  • 09.09.2020
    MRI-Simmons COVID-19 study reveals key attitudes that influence American behavior

    ‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices

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