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GfK Brand Architect
Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic motives
Read moreMore than 2 in 3 Americans support these causes and communities
Read moreWill profile new “Citizen Shopper” during “State of Retail and the Consumer” panel
Read more06/24/2021
Webinars
In a live virtual learning session, GfK experts will share ideas for bringing new intelligence and value to sustainable marketing.
06/09/2021
Podcast
d expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse.
05/26/2021
Podcast
Managing Director of Consumer Insights gives us updates on the latest consumer pulse data- including the difference between vaccinated and non-vaccinated consumers.
05/25/2021
Articles
Ads on smartphones can be as effective as on larger screens by using two key aspects of effectiveness...
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