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Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their expectations.
The last 20 months have changed business forever. Winning in 2022 demands bold, rapid decision-making supported by data-centric people, culture and tech. Read my recommendations.
See how we are revolutionizing real-time access to critical knowledge.
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GfK Brand Architect
Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
GfK AutoMobility™ shares insights on electric vehicles, autonomous driving, “green” car traits
Read moreIn hackathon competition, undergraduates will leverage diverse data sets as they vie for $5,000 prize
Read moreNew insights from the LGBTQ and Gender Identity Study underscore the importance and influence of the LGBTQ community
Read more10/28/2021
Webinars
How can traditional manufacturers and sellers adopt DTC strategies without breaking the bank or undermining their established brands?
10/14/2021
Webinars
A live, interactive learning session and discussion focusing on DTC’s lessons and inspirations.
10/08/2021
News
Ads for Microsoft, Chase for Business took awards
09/13/2021
Infographics
Events of the past year have only accelerated the trend toward omnichannel shopping -- as consumers use a variety of online and in-store options to get the products they need.
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