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GfK Brand Architect
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How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33%
Read moreIn GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand again
Read moreNew analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges
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GfK research identifies a fresh combination of techniques to make surveys more accurate
05/11/2022
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Seeing tire trends more clearly – and quickly – with data.
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