Marketing
Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
Sales
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Pricing
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Product
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Category Management
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Supply Chain
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Business Intelligence
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Retail
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Consumer Goods
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Automotive
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Financial Services
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Brand Insights
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Media Measurement
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
gfknewron
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
gfknewron Predict
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
gfknewron Market
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
gfknewron Consumer
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
gfknewron for Retail
Unlock robust market, consumer, and brand insights for futureproof retail.
By Category
Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.
We’ve curated a series of pieces to help you stay ahead of the latest trends impacting the tech and durables sector.
Get a multi-lens view of sustainability trends influencing T&D and FMCG consumers and markets, and what brands can do to stay relevant with target audiences. Discover what we’re doing at GfK to advance our own sustainability.
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Leverage consumer values to guide product strategy, shape powerful messaging, and define opportunity spaces in almost any category.
Our guide will help you understand what makes purpose ads effective and how your brand can deliver on compelling, innovative approaches.
Learn more about how you can get started in a Market Research role and what skills you need to make it!
Use GfK’s brand tool to get tailored advice based on your goals. It takes less than a minute!
Webinar: Changing Values, Nimble Brands: Adapting along with the Consumer
Brand purpose messaging that resonates with consumers
New Episode: Climbing the Consumer Insights Ladder
What kind of brand are you?
See how we are revolutionizing real-time access to critical knowledge.
Featured product
GfK Brand Architect
Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33%
In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand again
New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges
08/10/2022
Articles
GfK research identifies a fresh combination of techniques to make surveys more accurate
05/11/2022
Landing pages
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
Webinars
Deliver what they want and need every time.
05/02/2022
Seeing tire trends more clearly – and quickly – with data.
contact us
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