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New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic motivesRead more
More than 2 in 3 Americans support these causes and communitiesRead more
Will profile new “Citizen Shopper” during “State of Retail and the Consumer” panelRead more
In a live virtual learning session, GfK experts will share ideas for bringing new intelligence and value to sustainable marketing.
d expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse.
Managing Director of Consumer Insights gives us updates on the latest consumer pulse data- including the difference between vaccinated and non-vaccinated consumers.
Ads on smartphones can be as effective as on larger screens by using two key aspects of effectiveness...