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Thinking Ahead: Your Leading-Edge Insights Podcast
Get ahead in research, innovation, and discovery. Tune in for new insights into today’s consumer & prepare for tomorrow’s marketplace.
Truth + Data Quarterly Newsletter
Successful businesses are grounded in truth -- trusted information and insights. GfK's indispensable quarterly review delivers highly accurate insights & observations on key marketing issues today.
Trends to watch: Health & wellness
The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are compensating for closed gyms, and the role of mental health.
eBook: How COVID-19 is affecting sustainability efforts
Look at the state of environmentalism in the US, and whether this unprecedented crisis will give a new passion for sustainability.
Thinking Ahead: Your Leading-Edge Insights Podcast
Truth + Data Quarterly Newsletter
Trends to watch: Health & wellness
eBook: How COVID-19 is affecting sustainability efforts
GfK. Growth from Knowledge
For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.
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GfK Ad Fit Optimizer
Optimize your advertising
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts.
The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are handling closed gyms, & the role of mental health.
Starting strong in 2021: Insights to guide tomorrow's strategies
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
Understand how consumers feel about the digital lifestyle, the way it changes their daily lives, and what companies need to prioritize in order to adapt.