Marketing
Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
Sales
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Pricing
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Product
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Category Management
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Supply Chain
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Business Intelligence
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Retail
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Consumer Goods
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Automotive
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Financial Services
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Brand Insights
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Media Measurement
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
gfknewron
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
gfknewron Predict
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
gfknewron Market
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
gfknewron Consumer
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
gfknewron for Retail
Unlock robust market, consumer, and brand insights for futureproof retail.
By Category
Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.
We’ve curated a series of pieces to help you stay ahead of the latest trends impacting the tech and durables sector.
Get a multi-lens view of sustainability trends influencing T&D and FMCG consumers and markets, and what brands can do to stay relevant with target audiences. Discover what we’re doing at GfK to advance our own sustainability.
You are on the global GfK website. Visit our local website for more offerings and information in your country.
Are you rethinking your plans in times of rising inflation and ongoing uncertainty? Join us on May 19 as we untangle today’s ballooning complexities.
Taking Real World Actions Toward Truly Inclusive Research
Tune in to get key insights into American women's lifestyles, attitudes and values that can help influence your marketing strategy.
Use GfK’s brand tool to get tailored advice based on your goals. It takes less than a minute!
Decode the Future 2022
Check out our featured story with Microsoft in this month's Quirk's
American Women: How They Feel & What They Do
What kind of brand are you?
See how we are revolutionizing real-time access to critical knowledge.
Featured product
GfK Brand Architect
Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.
Success story
How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
New Jersey Institute of Technology team developed predictive analyses to make online shopping more personalized
Nearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to MRI-Simmons’ National Cannabis Study
Seasoned leader will ensure alignment of sales strategy with key accounts
05/11/2022
Landing pages
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
Webinars
Deliver what they want and need every time.
05/02/2022
Articles
Seeing tire trends more clearly – and quickly – with data.
03/31/2022
At a time when tire dealers face so many obstacles to maintaining sales share, they need to tap into every advantage they can find.
contact us
Contact us with product, career or other inquiries.