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GfK Brand Architect
Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.
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How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
How Samsung Spain uses CIE to grow and protect its leading market position
How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Will bring gold-standard consumer trend insights to brands across industries
Read moreAbove-MSRP prices and economic uncertainty are driving key auto intenders to consider used options
Read moreGfK Consumer Life celebrates a quarter century of trend study with look back to 1997
Read more08/10/2022
Articles
GfK research identifies a fresh combination of techniques to make surveys more accurate
05/11/2022
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Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
05/11/2022
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Deliver what they want and need every time.
05/02/2022
Articles
Seeing tire trends more clearly – and quickly – with data.
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