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Press release
Higher-quality tires with larger speed ratings claim a growing share of US sales
  • 07/10/18
  • Automotive
  • Point of Sales Tracking
  • Point of Sales Analytics
  • US Tire Panel
  • US Tire POS Panel
  • United States
  • English
News
GfK statement on Mystery Shopping scam
  • 06/21/18
  • Shopper
  • Mystery Shopping Compliance Audits
  • Mystery Shopping Customer Service Experience
  • Mystery Shopping Product Recommendation
  • Mystery Shopping Retail Audits
  • United States
  • English
Press release
Truth Initiative collaborating with GfK MRI, Acxiom to elevate targeting, activation, verification for anti-opioid campaign
  • 06/12/18
  • Media and Entertainment
  • Social and Strategic Research
  • Media Measurement
  • Consumer Panels
  • Trends and Forecasting
  • Advertising
  • GfK-MRI
  • United States
  • English
News
GfK helps brands, retailers prepare for the future of impulse buying
  • 06/11/18
  • Retail
  • Brand and Customer Experience
  • Shopper
  • United States
  • English
Press release
GfK to present five ways to embrace AI, avoid data “recession” at IIeX
  • 06/11/18
  • Health Technology
  • Technology
  • Media Measurement
  • Consumer Panels
  • Point of Sales Tracking
  • Point of Sales Analytics
  • United States
  • English
Press release
Over half of US consumers prefer DIY approach to Smart Home technology
  • 06/06/18
  • Home Appliances
  • Technology
  • Home and Living
  • Trends and Forecasting
  • Smart Home
  • United States
  • English
Press release
GfK MRI, Acxiom partner to bring unmatched quality to audience activation
  • 06/05/18
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Digital Market Intelligence
  • GfK-MRI
  • United States
  • English
News
GfK rises in ranking of innovative MRX companies
  • 05/31/18
  • Technology
  • Consumer Panels
  • Trends and Forecasting
  • United States
  • English
News
GfK hires RealityMine co-founder to lead Data Assets team in North America
  • 05/23/18
  • Consumer Panels
  • Digital Market Intelligence
  • Point of Sales Tracking
  • Point of Sales Analytics
  • United States
  • English
News
GfK Health Experts Featured in Stroke
  • 05/16/18
  • Health
  • Market Access
  • United States
  • English
Press release
Study of young consumers and 3rd-wave coffee shops wins GfK’s NextGen Competition
  • 05/15/18
  • Retail
  • Trends and Forecasting
  • United States
  • English
Press release
GfK will highlight nation brands, mobile-friendly research in AAPOR sessions
  • 05/09/18
  • Social and Strategic Research
  • Consumer Panels
  • Online Panel
  • KnowledgePanel® (North America)
  • Public Communications and Social Science
  • United States
  • English

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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