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Providing answers in a disruptive world

Providing answers in a disruptive world

Predictive trends to identify tomorrows opportunities

Consumer Life

Predictive trends to identify tomorrow’s opportunities

GfK National Shopper Lab (NSL) helps you understand consumers' buying decisions

National Shopper Lab

Understand consumers’
buying decisions 
what drives brand loyalty

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”.

Latest insights

Start your data engine

Start your data engine!

Our new guidebook reveals six ways you can seize today’s data and analytics opportunities to drive better decisions.