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News
MRI, Equals 3 announce partnership to simplify data and AI onboarding for marketers
  • 12/10/18
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Event
GfK’s NextGen Competition: A Hands-On Market Research Experience
  • 11/29/18
  • Financial Services
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • FMCG
  • Media Measurement
  • Shopper
  • Trends and Forecasting
  • Consumer Life
  • GfK-MRI
  • United States
  • English
Press release
GfK’s FutureBuy® study records major leaps in US mobile shopping
  • 11/12/18
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • Shopper
  • Future of Retail
  • United States
  • English
Press release
MRI, E-Poll identify Victoria’s Secret, AARP, Herr’s as celebrity-brand alignment “winners” in key categories
  • 11/08/18
  • Media and Entertainment
  • Technology
  • Consumer Goods
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
One in 6 Americans is a cannabis consumer; 10% consume once a month or more
  • 10/23/18
  • Retail
  • Consumer Goods
  • FMCG
  • Media Measurement
  • Shopper
  • GfK-MRI
  • United States
  • English
Press release
GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again
  • 10/17/18
  • Retail
  • Consumer Goods
  • Consumer Panels
  • Promotion and Causal Retail
  • Shopper
  • United States
  • English
Press release
In hackathon competition, students get hands-on experience with data integration, activation
  • 10/15/18
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Media Measurement
  • Shopper
  • Trends and Forecasting
  • United States
  • English
Press release
At TMRE 2018, GfK will focus on brands, advertising impact, and in-market testing
  • 10/11/18
  • Technology
  • Consumer Goods
  • Shopper
  • United States
  • English
Press release
Doherty takes on new MRI leadership role focusing on data partnerships
  • 10/09/18
  • Media Measurement
  • Consumer Panels
  • GfK-MRI
  • United States
  • English
Press release
GfK launches breakthrough global product tracking consumer purchase journeys online and offline
  • 10/01/18
  • Retail
  • Consumer Goods
  • Shopper
  • Trends and Forecasting
  • Consumer Insights Engine
  • United States
  • English
News
At CRC 2018, GfK shares in-depth profiles of Leading-Edge Consumers, cannabis users
  • 10/01/18
  • Retail
  • Consumer Goods
  • Shopper
  • Trends and Forecasting
  • Consumer Life
  • GfK-MRI
  • United States
  • English
News
Leveraging new shopper technologies: GfK’s Bereck, Neri to present at P2P Expo
  • 09/30/18
  • Home Appliances
  • Retail
  • Technology
  • Consumer Goods
  • Shopper
  • Trends and Forecasting
  • Consumer Life
  • Connected Consumer
  • Consumer Insights Engine
  • United States
  • English

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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