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GfK Smart Home Study 2018

Smart Home has indeed arrived...in fact, 1/3 of consumers own 2 or more Smart Home devices, and 1/4 have more than 3. Find out where the real opportunities lie in this growing category.

News
GfK hires RealityMine co-founder to lead Data Assets team in North America
  • 05/23/18
  • Consumer Panels
  • Digital Market Intelligence
  • Point of Sales Tracking
  • Point of Sales Analytics
  • United States
  • English
News
GfK Health Experts Featured in Stroke
  • 05/16/18
  • Health
  • Market Access
  • United States
  • English
Press release
Study of young consumers and 3rd-wave coffee shops wins GfK’s NextGen Competition
  • 05/15/18
  • Retail
  • Trends and Forecasting
  • United States
  • English
Press release
GfK will highlight nation brands, mobile-friendly research in AAPOR sessions
  • 05/09/18
  • Social and Strategic Research
  • Consumer Panels
  • Online Panel
  • KnowledgePanel® (North America)
  • Public Communications and Social Science
  • United States
  • English
News
Welch, Drankwalter take on expanded leadership roles at GfK MRI
  • 05/07/18
  • Media and Entertainment
  • Media Measurement
  • Smart Home
  • GfK-MRI
  • United States
  • English
Event
GfK at the AAPOR Annual Conference 2018
  • 04/23/18
  • Government & Academic (North America)
  • Public Communications and Social Science
  • United States
  • English
Press release
Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price
  • 04/23/18
  • Automotive
  • Point of Sales Tracking
  • Point of Sales Analytics
  • United States
  • English
Press release
GfK MRI measuring cannabis use in ongoing nationwide study
  • 04/20/18
  • Media Measurement
  • Trends and Forecasting
  • GfK-MRI
  • United States
  • English
Press release
Consumers prefer smartphones over digital home assistants as Smart Home controllers
  • 04/16/18
  • Home Appliances
  • Technology
  • Home and Living
  • Trends and Forecasting
  • Smart Home
  • Tech Trends
  • United States
  • English
Press release
One-third of US consumers own two or more smart home devices
  • 03/20/18
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Digital Market Intelligence
  • Trends and Forecasting
  • Smart Home
  • United States
  • English
News
MRI data reveal differences between Google Home, Amazon Echo households
  • 03/16/18
  • Home Appliances
  • Health Technology
  • Technology
  • Home and Living
  • Consumer Panels
  • Trends and Forecasting
  • Smart Home
  • United States
  • English
Video

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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